Digital shopping innovator Fluid, Inc., has again partnered with Quidsi, the parent company of Diapers.com, to deliver a breakthrough shopping experience – this time for Quidsi’s bold new business launch – soap.com. Previously, Fluid helped Quidsi with a major redesign of diapers.com, which went on to become the world’s fastest growing retailer. The complex design challenge for the much anticipated launch of soap.com was to find effective ways to merchandise the wide variety of product categories and provide an integrated customer experience with the existing diapers.com site, while not losing their focus on creating a strong new brand out of the gate – and Fluid delivered.

Fashions change faster than a New York minute in trend-right, mid-priced apparel. Not only do hot designers change at lightning speed –– one minute you are in and the next you are out -- but styles, brands, marketing methods and business models change at an accelerating pace.

Nine West and Rachel Roy Brands leverage the new component of Fluid Social, Fluid Fan Shop, to drive exclusive, highly branded fan-only shopping experiences on Facebook. A pop-up store using the solution delivers sold-out product in six hours, and a 35 percent fan increase in just three days.

Fluid has migrated a number of retailers who had previously implemented Adobe Scene7 to the Fluid Experience merchandising solution. Companies converting to Fluid Experience cite a number of reasons for the switch, including Fluid’s track record of rapid deployment, world-class customer support.

Leading retailers including JanSport, Ghirardelli Chocolate, AT&T and more have recognized the need to integrate friend-to-friend merchandising directly into the ecommerce experience. Integrating these tools provides purchase validation at the point of decision and increases customer engagement.

Fluid, Inc., developers of innovative online retail solutions that drive conversion and brand loyalty, today unveiled the next generation of Fluid Social, the leading e-commerce tool for connecting shoppers with the opinions of friends at the point of decision on ecommerce sites. Fluid Social 2.0 lets retailers quickly and easily incorporate Facebook and online chat functionality - the two most powerful social networking tools – directly into the online conversion flow. Fluid Social 2.0 lets shoppers get immediate purchase validation from within the retail site and encourages shared discovery of new products by shopping with friends. JanSport and Vans have recently launched Fluid Social 2.0. Five other retailers, including Chrome Bags and Ghirardelli, have also signed on and will launch implementations in the coming months.

Fluid, Inc., developers of innovative online retail solutions that drive customer conversion and brand loyalty, today announced that Chaparral Motor Sports, the world's largest motorcycle parts and accessories dealership, has achieved a 15% increase in online sales and an increase in conversion rates since replacing their previous interactive imaging solution with Fluid Experience. The company is the largest Kawasaki dealer in the country, and an authorized Honda, Yamaha, Suzuki, KTM, Polaris, Can-Am, Eton and Kymco dealer.

The North Face offers the most technically advanced outdoor products on the market and is the choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders and explorers. Fluid has worked with The North Face as their digital agency of record since 2003. In June of 2008, The North Face launched an entirely new, direct-to-consumer web site that has been ringing up record sales and industry accolades.

This installment of Fluid Retail Tips will focus on the automation capabilities within Fluid Experience. With the ability to automate most tasks, Fluid Experience allows merchandisers to quickly publish their product imagery with ease. The publishing flow usually consists of the following: