Learn Why Social Integration is Driving Demand for Product Customization on the Web.

Fluid helps visionary e-retailers Benefit Cosmetics, Sur La Table and Wag.com rethink site design, shopper interaction and product merchandising to convert consumers’ increasingly social-centric online activities into bottom-line results.

Latest platform for managing online product customization taps a global shift toward consumers "making it mine."

Fluid to Create Fun and Interactive Digital Shopping Experience for "Millennial" Generation.

Shopping with a friend for a handbag is a great way to narrow choices and find the right style.

New ecommerce website powered by Fluid Experience presents Isaay.com shoppers with high-impact, 360-degree imagery of fashions from top designers.

Digital shopping innovator, Fluid Inc., has made shopping on “touch” devices, such as smartphones, tablets or kiosks, easier and faster with device-optimized presentation of rich-media product displays. Available now for online shopping websites, Fluid Experience device optimization enables retailers to create the right visual presentation for the right device, thus offering an effective visual experience and easier navigation. The new device optimization feature is part of the company’s flagship Fluid Experience solution that brings online customers closer to an in-store experience with dynamic product merchandising.

Customers in the United States and China are now just a click away from the ultimate online beauty experience. Fluid helps capture Benefit's irreverent and humorous style, making it fun to learn which makeup product to buy and how to apply it.

Connect with Fluid at this year's Shop.org Annual Summit to learn about the latest in social retailing. Fluid, the digital shopping innovator, has an extensive presence at this year's Shop.org Annual Summit in Boston (September 12-14, 2011). Fluid is showcasing new developments and best practices in social ecommerce, and invites ecommerce and digital commerce managers at top brands and retailers to experience Fluid�s latest work.

Fluid adds beautiful and immersive ecommerce functionality to Elie Tahari's Demandware-based commerce platform. The result gives Elie Tahari customers a shopping experience that complements the brand story of one of fashion's most dynamic lifestyle brands.

With Fluid Experience Shoppable Video, customers can shop and buy products directly from a retailer's video. This latest innovation from Fluid can be added to any ecommerce site or Facebook page, transforming product videos into a branded shopping experience that boosts engagement through context-driven purchasing.

Fluid is pleased to announce that our very own Amy Lanigan, VP of Client Strategy, will be speaking next Monday at the eTail conference in Boston. Her talk is part of the day-long Social Commerce Summit, whose goal is deep dive into the social media strategies being utilized by industry leading retailers to generate revenue.

Leader in highly branded e-commerce destinations challenges Fluid to make it fun and memorable to find everything you need for your pet. The result combines Quidsi's hallmark efficiency with a whimsical experience that changes the way people shop for pet supplies.

Top etailers use Fluid Fan Shop™ to engage with Facebook users via their favorite social site, driving engagement, loyalty, and e-commerce revenues. Fluid Activate, just launched, adds rich-media merchandising capabilities to any Facebook Page. Today, Fluid is launching a complementary product Fluid Activate that lets retailers activate their Facebook fan base by transforming the typical Wall Post text and photos into dynamic, interactive merchandising widgets and custom animations that are purpose-built to boost engagement and drive customers to a brand�s Fan Shop or e-commerce site.

Following unprecedented growth in 2010 that was fueled by new and expanded client relationships by its Agency Group and the successful adoption of the Fluid Social product suite, Fluid has relocated its headquarters to the heart of San Francisco's retail district, just blocks from Union Square. The new facility more than doubles the company's San Francisco office space and is in addition to the fast-growing New York office, which was added in early 2010.

Interactive Media Awards (IMA) honors digital shopping innovator with three "Best in Class" and five "Outstanding Achievement" awards for websites which "met and surpassed standards of website excellence.". Digital shopping innovator Fluid Inc. kicked off 2011 with several podium slots for its client work in the 2010 Interactive Media Awards™, which recognize the highest standards of excellence in website design and development, and honor individuals and organizations for their outstanding achievement.

Digital shopping innovator Fluid, Inc., has again partnered with Quidsi, the parent company of Diapers.com, to deliver a breakthrough shopping experience, this time for Quidsi's bold new business launch, soap.com. Previously, Fluid helped Quidsi with a major redesign of diapers.com, which went on to become the world's fastest growing retailer. The complex design challenge for the much anticipated launch of soap.com was to find effective ways to merchandise the wide variety of product categories and provide an integrated customer experience with the existing diapers.com site, while not losing their focus on creating a strong new brand out of the gate – and Fluid delivered.

Fashions change faster than a New York minute in trend-right, mid-priced apparel. Not only do hot designers change at lightning speed –– one minute you are in and the next you are out -- but styles, brands, marketing methods and business models change at an accelerating pace.

Nine West and Rachel Roy Brands leverage the new component of Fluid Social, Fluid Fan Shop, to drive exclusive, highly branded fan-only shopping experiences on Facebook. A pop-up store using the solution delivers sold-out product in six hours, and a 35 percent fan increase in just three days.

The North Face offers the most technically advanced outdoor products on the market and is the choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders and explorers. Fluid has worked with The North Face as their digital agency of record since 2003. In June of 2008, The North Face launched an entirely new, direct-to-consumer web site that has been ringing up record sales and industry accolades.