We’re a company of strategists, designers, engineers, product developers and account people who are passionate about digital shopping.

A Not So Brief History of Amazing

For over 15 years, Fluid has been creating commerce experiences and software that transform how people shop. Over the years, the technologies, players and buzzwords have change. But one thing has never changed: our passion for always doing something amazing.

To us, “amazing” means more than new or different. It means that everything we create truly speaks to customers, evokes the brand and drive results. We have done things nobody else in the digital space has done before. But more importantly, we do what makes sense and drives revenue.



Read more14 July 2015 By Sam Osborn in Blog, Configurators, E-Commerce, Featured, Latest posts, News, Product Customization

PUMA Partners with Fluid to Offer Customizable Arsenal FC Jerseys

At a massive launch celebration staged by PUMA at London’s Emirates Stadium, Ars...
Read more19 June 2015 By Sam Osborn in Blog, Configurators, Featured, Latest posts, Lifestyle, Product Customization

Chelsie Hightower Dances with Lovesac Sactionals at Dwell on Design 2015

Lovesac’s Sactionals were designed to be completely unique. They are the w...
Read more11 June 2015 By Sam Osborn in Blog, E-Commerce, Featured, Latest posts

Guildery Raises $2.1 Million to Offer Customizable Home Goods Online

Guildery, a Los Altos based e-commerce company that offers digitally printed fab...


Kent Deverell


Andrew Sirotnik


Neil Patil

President, Software Products Group

Mark Belanger


Tamir Scheinok


Vanessa Rumbold

MD NEW YORK, EVP Client Services & Business Development

Amy Lanigan

VP Client Strategy

Andrew Guldman

VP Product Engineering

Angela Flynn

VP of Customer Success

Bridget Fahrland

VP Client Strategy

Brooke Aguilar

VP Business Development & Products

Hae-Yin Loke

VP Experience Design

Isaac Newton

VP Agency Sales

Paul Spitzer

VP Technology

Sanjay Tibrewal

VP Products

Board Of Directors

Mike Herring

Chief Financial Officer, Pandora Media, Inc.

Barry Judge

Chief Marketing Officer, LivingSocial

Kent Price


Paul Schaut

Executive Advisor / Professional Board Director

Gaurav Bhandari

Managing Partner, Goldman Sachs Investment Partners

Christopher Dawe

Vice President, Goldman Sachs Investment Partners

Frederick Antwi

Vice President, Goldman Sachs Investment Partners