Benefit Cosmetics is famous for its free-thinking and free-spirited approach to makeup, and for its creative packaging, irreverent names and instant beauty solutions. Benefit challenged Fluid to capture and convey this playful spirit as part of a complete website redesign - while keeping conversion to sale the site's primary objective. Fluid combined Benefit's strong and quirky brand language with our signature digital shopping DNA, making online shopping fun and aspirational. The accessible and easy-to-use website matches Benefit's reputation for quick and simple solutions to every beauty dilemma. After launching two new localized websites (USA and China), Benefit is now well positioned to deploy additional sites in the UK, Continental Europe, and Korea.

Benefit Cosmetics is famous for its free-thinking and free-spirited approach to makeup, and for its creative packaging, irreverent names and instant beauty solutions. Benefit challenged Fluid to capture and convey this playful spirit as part of a complete website redesign - while keeping conversion to sale the site's primary objective. Fluid combined Benefit's strong and quirky brand language with our signature digital shopping DNA, making online shopping fun and aspirational. The accessible and easy-to-use website matches Benefit's reputation for quick and simple solutions to every beauty dilemma. After launching two new localized websites (USA and China), Benefit is now well positioned to deploy additional sites in the UK, Continental Europe, and Korea.