When lifestyle brand Elie Tahari needed to fast-track a highly branded e-commerce website, it turned to Fluid. The design brief: Deliver a beautiful, interactive customer experience to showcase the range of Elie Tahari clothing and accessories with a unique, "full-custom" look and feel. Fluid transformed www.ElieTahari.com with efficient and streamlined ecommerce underpinnings, and flawlessly adapted the site to the needs of mobile users – while simultaneously capturing Elie Tahari's workmanship, unique detailing, and meticulous tailoring. The final result, with interactive imagery and video, gives customers an immersive shopping experience that complements the brand story of this iconic fashion house.

When lifestyle brand Elie Tahari needed to fast-track a highly branded e-commerce website, it turned to Fluid. The design brief: Deliver a beautiful, interactive customer experience to showcase the range of Elie Tahari clothing and accessories with a unique, "full-custom" look and feel. Fluid transformed www.ElieTahari.com with efficient and streamlined ecommerce underpinnings, and flawlessly adapted the site to the needs of mobile users – while simultaneously capturing Elie Tahari's workmanship, unique detailing, and meticulous tailoring. The final result, with interactive imagery and video, gives customers an immersive shopping experience that complements the brand story of this iconic fashion house.

Worth Noting


Services


  • User Experience
  • Creative
  • Engineering
  • Account Management

Results


  • Created luxury ecommerce flagship
  • Highly branded shopping experience

Solutions


  • Fluid Experience

Awards


  • IMA 2011
    Best in Class - Fashion & Style
  • The Communicator Awards 2012
    Award of Excellence - Fashion
  • The Communicator Awards 2012
    Award of Excellence - Shopping