In 2005 Reebok turned to Fluid to design and develop an online branded consumer experience to put sneaker customization in the hands of consumers. We built a product configurator that delivers every step of the sneaker creation process instantly at Reebok.com/custom, known as YourReebok. In 2011, we helped Reebok to launch three new configurable sneakers: ZigFly, RealFlex, ZigEncore. We designed, produced and developed the specific product configuration components of each of the new sneakers in Reebok's product configurator. The result is a sneaker personalization experience that has customers on their feet cheering – in their new custom shoes.