For Craftsman TORQUE, we took Craftsman's vast database of branded content, added in its highly engaged community of DIY-ers and brand enthusiasts, and transformed this mix into a richly interactive, fully shoppable iPad magazine. Almost all content within this app is actionable in some way – whether by shopping, signing up for the Craftsman Club, interacting on Facebook and Twitter, following along with DIY projects, or accessing exclusive videos and articles. Users can add products to their cart directly from the magazine's articles and content, before checking out seamlessly on craftsman.com. Live video streams directly from the Craftsman Experience studio, and the app alerts users when the video is about to begin. Social media streams are universally accessible.

For Craftsman TORQUE, we took Craftsman's vast database of branded content, added in its highly engaged community of DIY-ers and brand enthusiasts, and transformed this mix into a richly interactive, fully shoppable iPad magazine. Almost all content within this app is actionable in some way – whether by shopping, signing up for the Craftsman Club, interacting on Facebook and Twitter, following along with DIY projects, or accessing exclusive videos and articles. Users can add products to their cart directly from the magazine's articles and content, before checking out seamlessly on craftsman.com. Live video streams directly from the Craftsman Experience studio, and the app alerts users when the video is about to begin. Social media streams are universally accessible.