“Creators have to be willing to take an axe to things that aren’t 100% necessary.” – Michael Janiak, Creative

Tuesday, 18 March 2014 by

“Right now heads of ecommerce are funded to drive growth in digital shopping – they aren’t funded to innovate. There

Tuesday, 18 March 2014 by

“…take a hard look at how the stories about your brand and products are being told and shared. Brands feel

Tuesday, 18 March 2014 by

Today begins our Shopper Science focus on trends. Digital shopping trends. At Fluid we believe that the best science involves

Monday, 17 March 2014 by

First things first, meet Kate. She’s a mom of three boys. And a master of making order out of chaos.

Tuesday, 21 January 2014 by
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The athletes. The adventures. The lifestyle. It’s time to look at some data around gearing up and getting out. Specifically

Friday, 17 January 2014 by
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I am keeping Amazon in business. They are my go-to for pricing benchmarks, my Google for goods and my replenishment

Thursday, 16 January 2014 by
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Put on your white coat (perhaps Burberry’s Long Lace Jacquard Trench Coat) and break out your safety goggles (can’t go

Tuesday, 17 December 2013 by
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The holiday weekend stats you need to know (so far): – Compared to last year, the National Retail Federation reports

Monday, 02 December 2013 by
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Social commerce exists in the same realm as omnichannel and millennials. All three are deemed important, if not essential. Yet

Thursday, 14 November 2013 by
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In September, I saw James Curleigh, the EVP and President of Levi’s speak. He opened with a roaring rendition of

Thursday, 24 October 2013 by
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Our trifecta of outdoor athlete interviews culminates today. It’s grand finale Friday. You’ve met Sam and Lizzie. Now meet Brian.

Friday, 11 October 2013 by

Today is the second day of tapping into the mindset of the outdoor athlete. Anyone else getting the itch to

Thursday, 10 October 2013 by

Fluid goes straight to the source to suss out the mindsets of the outdoor athlete. In this case, three of

Wednesday, 09 October 2013 by

At Fluid we pride ourselves on driving digital commerce innovation. We also know it when we see it. Whether you’re

Friday, 23 August 2013 by

The dust has settled. Does the launch of Instagram video mean the death of Vine? I say no. Digital is

Monday, 12 August 2013 by

The sign below can be found in the security line at the Detroit airport. I love it. It is a

Friday, 19 July 2013 by
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You never have to leave the house again. Slight correction. You never have to leave the house again if on

Thursday, 11 July 2013 by
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