With the holidays just four months away, retailers are getting ready to cash in on the biggest shopping season of

Wednesday, 16 July 2014 by

A recent dinner at a restaurant wowed me and could school retailers on what personalization is all about. While the

Wednesday, 28 May 2014 by

Everyone’s going bananas over the Alibaba IPO filing this week.  Not that a $109 or $121 or $250 billion valuation

Friday, 09 May 2014 by

Fluid’s comprehensive review of the product customization market in the Footwear industry.  We evaluate what’s working and what’s not with

Sunday, 04 May 2014 by

So, you’ve decided to transition your site using responsive design. Congratulations! You’ll have a site that provides the right experience

Thursday, 10 April 2014 by

We are excited to announce the acquisition of 8thBridge, a pioneer in socially fueled commerce. 8thBridge has been a consistent

Tuesday, 08 April 2014 by
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Customers hate to fill out forms.  There, I said it!  No matter how beautiful your form design is, or how

Wednesday, 02 April 2014 by

  “Creators have to be willing to take an axe to things that aren’t 100% necessary.” – Michael Janiak, Creative

Tuesday, 18 March 2014 by

“Right now heads of ecommerce are funded to drive growth in digital shopping – they aren’t funded to innovate. There

Tuesday, 18 March 2014 by

“…take a hard look at how the stories about your brand and products are being told and shared. Brands feel

Tuesday, 18 March 2014 by

These are exciting times in the world of content strategy. Yesterday ESPN relaunched Nate Silver’s FiveThirtyEight franchise (formerly part of

Tuesday, 18 March 2014 by

Today begins our Shopper Science focus on trends. Digital shopping trends. At Fluid we believe that the best science involves

Monday, 17 March 2014 by

Meet the Bro. He’s a single guy between 20 and 35 who’s probably in need of a haircut. He tends

Friday, 14 March 2014 by

There are lots of zombies out there today. Sadly, we are not talking about the ones ringing your bell and

Thursday, 13 March 2014 by

Sellers of everything from dress shirts to handbags and even consumer packaged goods are discovering the value of letting customers

Wednesday, 12 March 2014 by

The newest toilet produced by Toto does more than keep your tushy warm and offer 2 flush strength options. That

Tuesday, 04 March 2014 by

Last month, I deactivated my Facebook. It was an easy decision: I wanted one less distraction, I know it actually

Friday, 28 February 2014 by
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The decision about whether to implement Responsive Web Design (RWD) is undoubtedly one of the biggest questions facing ecommerce retailers

Tuesday, 11 February 2014 by
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