Custom Franklin powered by Fluid Configure features two baseball superstars, Dustin Pedroia and Justin Upton, making their Custom Franklin batting

A customer walks into a store and strolls over to the bedding section. Overwhelmed with packaged choices, she begins remaking

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Sales via mobile e-commerce (mcommerce) are expected to be significantly higher during the 2014 holiday shopping season, following a similar

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Editors from the Yahoo! Advertising blog polled a group ad agency professionals including Bridget Fahrland, Fluid’s Senior VP of Client Strategy, asking the question, “What

With the holidays just four months away, retailers are getting ready to cash in on the biggest shopping season of

A recent dinner at a restaurant wowed me and could school retailers on what personalization is all about. While the

Everyone’s going bananas over the Alibaba IPO filing this week.  Not that a $109 or $121 or $250 billion valuation

Fluid’s comprehensive review of the product customization market in the Footwear industry.  We evaluate what’s working and what’s not with

So, you’ve decided to transition your site using responsive design. Congratulations! You’ll have a site that provides the right experience

Fluid & 8thBridge Join Forces

Tuesday, 08 April 2014 by

We are excited to announce the acquisition of 8thBridge, a pioneer in socially fueled commerce. 8thBridge has been a consistent

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Reducing Friction in Checkout

Wednesday, 02 April 2014 by

Customers hate to fill out forms.  There, I said it!  No matter how beautiful your form design is, or how

  “Creators have to be willing to take an axe to things that aren’t 100% necessary.” – Michael Janiak, Creative

“Right now heads of ecommerce are funded to drive growth in digital shopping – they aren’t funded to innovate. There

“…take a hard look at how the stories about your brand and products are being told and shared. Brands feel

These are exciting times in the world of content strategy. Yesterday ESPN relaunched Nate Silver’s FiveThirtyEight franchise (formerly part of

Today begins our Shopper Science focus on trends. Digital shopping trends. At Fluid we believe that the best science involves

Meet the Bro. He’s a single guy between 20 and 35 who’s probably in need of a haircut. He tends

There are lots of zombies out there today. Sadly, we are not talking about the ones ringing your bell and

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