“Creators have to be willing to take an axe to things that aren’t 100% necessary.” – Michael Janiak, Creative

Tuesday, 18 March 2014 by

“Right now heads of ecommerce are funded to drive growth in digital shopping – they aren’t funded to innovate. There

Tuesday, 18 March 2014 by

“…take a hard look at how the stories about your brand and products are being told and shared. Brands feel

Tuesday, 18 March 2014 by

These are exciting times in the world of content strategy. Yesterday ESPN relaunched Nate Silver’s FiveThirtyEight franchise (formerly part of

Tuesday, 18 March 2014 by

Today begins our Shopper Science focus on trends. Digital shopping trends. At Fluid we believe that the best science involves

Monday, 17 March 2014 by

First things first, meet Kate. She’s a mom of three boys. And a master of making order out of chaos.

Tuesday, 21 January 2014 by
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The athletes. The adventures. The lifestyle. It’s time to look at some data around gearing up and getting out. Specifically

Friday, 17 January 2014 by
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I am keeping Amazon in business. They are my go-to for pricing benchmarks, my Google for goods and my replenishment

Thursday, 16 January 2014 by
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Fluid goes straight to the source to suss out the mindsets of the outdoor athlete. In this case, three of

Wednesday, 09 October 2013 by

By Dana Friedman This summer, preceding my sophomore year at Boston University, I had the amazing opportunity to intern at

Thursday, 08 August 2013 by

After investigating how some department stores in New York City reach their in-store customers through digital technology, our team of

Monday, 10 June 2013 by
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