"Fluid is the best 3rd party interactive agency that we've ever used, period." - Timberland

Social Shopping Whitepaper

The opinions of friends and family are the most important factors in buying decisions. This whitepaper introduces how retailers can increase conversion and sales by getting shoppers the opinions that matter most from peers and social networks like Facebook.

  • ZenithOptimedia: "Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases."

  • DoubleClick: "Adult Internet users surveyed chose recommendations from friends as the one type of promotion they consider most worthwhile."

Download this whitepaper today to learn how Fluid Social integrates a shopper's personal network to improve the online shopping experience and drive more transactions.


Recent Fluid Blog Entries: Social Shopping

Jun 17, 2010Announcing the Coach Poppy Pre-Sale
Coach is the latest retailer to leverage Fluid products to launch a pop-up shop on their Fan Page within Facebook in just a matter of weeks. Take a look!: Note: you’ll have to Like the brand first to access the exclusive, pre-sale content: http://www.facebook.com/#!/Coach?v=app_130296760321957 Initial stats are incredibly promising: over 1,000 Likes and 100 comments on the announcement [...]

May 19, 2010Thank you for the Adweek Buzz Award!
*Thank you* to the people behind the “people’s choice” Adweek Buzz Award! And special thanks to our great clients at Rachel Roy and the Jones Apparel Group. We’re thrilled to get this recognition for the facebook pop-up store for Rachel Roy! (more on the facebook fan shop and why it [...]

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