Fluid: Specialists in Online Retail

Founded in 1990, Fluid provides interactive merchandising software, custom design and development and strategic consulting to retailers and branded manufacturers. We help our customers use their online presence as a competitive advantage to increase both online and offline sales and brand loyalty.

We bring a unique blend of ecommerce expertise, enterprise-class engineering, award-winning creatives and best-of-breed software to every engagement. We offer the innovation and creative thinking of a boutique design agency with the resources and stability of a larger firm. This allows us to deliver solutions that are differentiated yet reliable, scalable and extensible.

This powerful mix and collaborative attitude is proven out by the trust big brands like The North Face, Bare Escentuals, Chef's Catalog, Timberland and Reebok place in us. Our solutions have increased their conversion, customer satisfaction and brand loyalty and produced a 100% referenceable track record for us.

Fluid Retail: Interactive Merchandising Software

Fluid offers its interactive merchandising software, Fluid Retail, as a hosted software solution either with or without our consulting services. Informed by our years of consulting work it was designed to help ecommerce managers control their site more strategically by tying engaging Web 2.0 merchandising components to Fluid Drive, our business intelligence layer.

The suite is a unique combination of interactive components which increase conversion, automation tools that streamline routine tasks and a control panel that allows merchandisers to employ both the art and science of merchandising.

• Fluid Experience: Richly interactive shopping experiences
• Fluid Drive: Data-driven product assortment, testing and merchandising control
• Fluid Social: Syndicated brand content and product merchandising
Learn More About Fluid's Products

Recent News

Fluid and PFSweb Partner
PFSweb to resell Fluid Retail and partner on design services.

Reebok Relaunch Uses Fluid Retail
Reebok, Carat/Molecular engage shoppers with Fluid technology.

Recent FLOG Entry

Jul 03, 2008CNN.com: Content Plus Commerce - To the Extreme
At Fluid we believe (passionately) in the intermingling of merging of the brand and shopping experience. As a practical matter, this consists of blurring the line between content and commerce so shoppers are not forced to choose between one or the other, but instead have a great experience that (hopefully) leads to a transaction. Quite aside [...]