Fluid: Specialists in Online Retail

Founded in 1990, Fluid provides interactive merchandising software, custom design and development and strategic consulting to retailers and branded manufacturers. We help our customers use their online presence as a competitive advantage to increase both online and offline sales and brand loyalty.

We bring a unique blend of ecommerce expertise, enterprise-class engineering, award-winning creatives and best-of-breed software to every engagement. We offer the innovation and creative thinking of a boutique design agency with the resources and stability of a larger firm. This allows us to deliver solutions that are differentiated yet reliable, scalable and extensible.

This powerful mix and collaborative attitude is proven out by the trust big brands like The North Face, Bare Escentuals, Chef's Catalog, Timberland and Reebok place in us. Our solutions have increased their conversion, customer satisfaction and brand loyalty and produced a 100% referenceable track record for us.

Fluid Retail: Interactive Merchandising Software

Fluid offers its interactive merchandising software, Fluid Retail, as a hosted software solution either with or without our consulting services. Informed by our years of consulting work it was designed to help ecommerce managers control their site more strategically by tying engaging Web 2.0 merchandising components to Fluid Drive, our business intelligence layer.

The suite is a unique combination of interactive components which increase conversion, automation tools that streamline routine tasks and a control panel that allows merchandisers to employ both the art and science of merchandising.

• Fluid Experience: Richly interactive shopping experiences
• Fluid Drive: Data-driven product assortment, testing and merchandising control
• Fluid Social: Syndicated brand content and product merchandising
Learn More About Fluid's Products

Recent News

Fluid Social 2.0 Debuts
Vans, JanSport deploy first

Chaparral Grows Sales
Fluid Retail beats Scene7

Recent FLOG Entry

Jun 30, 2009More Proof of the Value of Friends in Ecommerce
New research from Mintel and publicized by eMarketer further reinforces the importance of friends and family members in buying process. This is exactly the type of authentic peer-to-peer feedback, both asynchronous sharing through Facebook and real time collaborative shopping, we enable with Fluid Social.