Fluid: Digital Shopping Innovation

It's happening right now: consumers are changing the way they shop.

Their love affair with mobile is transforming the way they act when they walk into your offline store. Online, they're exposed to increasingly thrilling rich media, and have come to expect an immersive and interactive product experience from your eCommerce site. The rapid emergence of social networks has trained consumers to depend on online peer input for important product decisions—and they're expecting ready access to these networks no matter what they are doing or where they are.

But how do you deliver to these rapidly evolving expectations? Over the last ten years, Fluid has become the trusted partner that leading retailers rely on to move their digital shopping experiences forward. Through a shopper-centric focus, Fluid has established a track record for delivering business results to brands such as The North Face, Bare Escentuals, Chef's Catalog, Timberland and Reebok through our custom design and packaged solutions.

Custom Design

Whether an eCommerce site, a Facebook pop-up shop, or a mobile shopping app, Fluid's award-winning full-service agency has been delivering high-impact digital shopping experiences for over ten years.

Packaged Solutions

Fluid Retail delivers quick and cost-effective Web 2.0 merchandising components and digital shopping innovation that include immersive dynamic imaging, product configuration and customization, and the market's leading social commerce platform.

• Fluid Experience: Richly interactive shopping experiences
• Fluid Configure: Rich product configuration and personalization with robust administration tools
• Fluid Social: Social shopping designed to engage friends and drive transactions

Recent News

Fluid Announces Webcast, "Social Integration: Driving Mass Customization Success"
Learn Why Social Integration is Driving Demand for Product Customization on the Web.

Hat Trick: Three Fluid Inc. Clients Make the Internet Retailer Hot 100
Fluid helps visionary e-retailers Benefit Cosmetics, Sur La Table and Wag.com rethink site design, shopper interaction and product merchandising to convert consumers’ increasingly social-centric online activities into bottom-line results.

Recent Fluid Blog Entry

Jan 04, 2012Kmart Layaway: Consumers create the best “campaign” of 2011
In the holiday season when hope reigns and we all want to believe, consumers came up with a “campaign” that was (in my opinion) one of the best in 2011. Read about it here. Agencies (including Fluid) take note. It started in Michigan when a woman anonymously paid off three Kmart layaway accounts. From there it went [...]