"We are continually impressed by the depth and breadth of their technical knowledge, innovative solution-oriented thinking, and ability to get things done." - Atomz

Andy Lloyd

Chief Executive Officer

Andy has a track record of guiding companies to achieve market-capturing innovation. Under Andy’s leadership, Fluid leveraged over ten years of digital shopping expertise with leading brands into the development of a suite of award-winning packaged solutions. This suite, Fluid Retail, has helped retailers and branded manufacturers quickly and cost-effectively stay ahead of consumers’ expectations for increasingly rich and interactive online shopping experiences. With Andy’s focus on shopper-behavior driven innovation and ease of use, the Fluid Retail suite has proven to achieve extremely fast results and rapid ROI for top brands in all segments of the industry.

Andy has been innovating online since the outset. He was at the forefront of charitable giving online as the founder and CEO of software as a service provider Chariteam (acquired by Kintera). Andy has also been the Director of Marketing at Kintana (acquired by Mercury) and a founding team member at Diba, Inc. (acquired by Sun Microsystems).

When not living and breathing to understand how people shop online, Andy can be found making his garden grow or watching his beloved Seattle Seawhawks or Mariners and hoping for a return of the Sonics. Andy holds a BA in Psychology from Stanford University.