Amy is proud to lead strategy and social media on behalf of Fluid's clients. She is responsible for understanding and advocating for consumers, identifying opportunities based on market and competitive analysis and insuring adherence to client business goals.
She believes social media has to start with something worth talking about and that non-linear conversion funnels are fun. Her work results in insights that drive big ideas for our clients. Big ideas with measurable results.
Amy was most recently at AKQA. During her time there she was the strategic lead on Target, Charles Schwab, Gap, Method and Health Partners. She has also led marketing, strategy and research initiatives for Wells Fargo, Bank of America and iVillage; and for non-profits such as The March to Conquer Cancer.
Amy is partial to the hills of Marin, the 22 Fillmore and talking about herself in the third person. Okay that last one isn't true. Amy holds a B.A. and M.A. from Stanford University.