"We are continually impressed by the depth and breadth of their technical knowledge, innovative solution-oriented thinking, and ability to get things done." - Atomz

Peter has a knack for creating & launching market dominating products. As leader of the Flash business at Macromedia, Peter helped build Flash’s position as the most distributed software client on the planet and its subsequent launch as an enterprise development platform. Prior to that, Peter was a GM at Alias/Wavefront, where he launched the world’s leading 3D animation product, Maya, which received an Oscar for scientific and technical achievement.

Peter’s marketing expertise was honed during his time in Brand Management at Procter & Gamble, building revenue and share on world-class brands such as Ivory, Crisco, and Pringles. His entrepreneurial spirit is seen though the innovative retail startup he co-founded, sewnow! fashion studio.

When taking a break from spearheading Fluid’s push to deliver breakthrough ecommerce software, he’s probably with his boys on a Scouting activity, road running (barefoot), or trying to elevate a recipe to achieve “world’s best” status. Peter holds at B.Comm from Queen’s University, Kingston, Canada.