Press Releases

• Jan 22, 2008Fluid Social Debuts with The North Face WidgetFluid Social Shopping widget featuring video and interactive merchandising.
• Aug 16, 2007Fluid Launches Five Sites in First Half of 2007Top brands and retailers partner with Fluid to deliver category-leading sites.
• Jul 16, 2007Fluid, Inc. Names Andy Lloyd as CEOFormer Kintana, Diba Exec Leads Fluid's Online Retail Innovation
• Jun 05, 2007Concept Retail Boosts Conversion 30% for JunoniaUsing Concept Display boosts conversion on the apparel site.
• Feb 06, 2007Fluid and FastPivot PartnerCompleted Projects Include Pickles and Ice Cream, Coolibar
• Aug 21, 2006Paragon, Bare Escentuals, Kiyonna Live With Fluid Concept DisplayRetailers Tap Online Merchandising Innovator to Increase Customer Conversion, Satisfaction and Revenues
• May 16, 2006 Fluid Unveils Concept Retail: Suite Ties Enhanced Product Presentation to Enterprise Data, Maximizing ConversionNext-Generation technology balances brand and business throughout the conversion funnel, from site arrival to sale
• Apr 12, 2006Fluid Client Reebok Nominated for Best Retail Site of the Year by 2006 Webby Awards10th Annual Competition Gives Nod to Fluid Configurator Innovation on Rbkcustom.com
• Jan 25, 2006Fluid Snags Two Finalist Awards in the 2006 Flashforward Film FestivalPrestigious competition recognizes Fluid's Configurator technology, in use by Timberland and Reebok
• Jan 24, 2006Fluid Configurator Solution Sets New Standard for Online Product CustomizationTimberland More Than Doubles Customer Conversion
• Dec 21, 20053SickMinutes.com Makes Its DebutThe North Face and TGR films showcase never seen footage of Sage Cattabriga-Alossa.
• Sep 14, 2005Pioneering 'Avalon' Demo Debuts at Microsoft PDCPrototype Retail Kiosk for The North Face Showcases Full Range of Avalon Technology
• Sep 14, 2005Innovative Timberland Configurator LaunchesApplication Redefines State of the Art for Custom Product Configuration
• Aug 11, 2005Director of Usability, Dave Hogue to Speak at Schwab Impact 2005David Hogue to Brief Financial Professionals on Creating Effective User Experiences Online
• May 24, 2005Fluid Selected by Timberland for Interactive Product PersonalizationLeading Retailer Chooses Fluid for its Creative Leadership and Technical Expertise
• May 04, 2005RIA Kiosk for United Tote Garners Award for InnovationWagering Terminal Developed for United Tote Recognized as One of the Top 20 Innovative Gaming Technology Products
• Mar 30, 2005Fluid Lands JanSport, Design Within Reach and The Body ShopOnline Retail Leaders Choose Fluid for its Creative Leadership and Technical Expertise
• Mar 07, 2005Fluid Announces Launch of New Schwabcharitable.orgFluid develops new site for innovative Schwab Fund for Charitable Giving®
• Feb 08, 2005Xionetic Technologies and Fluid, Ins. Form Strategic Partnership
• Jan 17, 2005"Modeling User Workflows for Rich Internet Applications," on Macromedia.com
• Oct 18, 2004Airtreks Flies With FluidLeader In Multi-Stop International Travel Technology And Services Selects Fluid To Help It Build A New Generation Of Online Travel Tools.
• Sep 20, 2004Fluid Director of Usability Receives Outstanding Faculty Award
• Jul 01, 2004Fluid's Mark Moskal to Present at FlashForward 2004 NYC
• Apr 19, 2004Fluid Wins HOW Interactive Design Award
• Mar 10, 2004Fluid and The North Face Launch Revamped TheNorthFace.comThe North Face Launches New Website to Inspire and Enable Consumers to Never Stop Exploring

RIA Kiosk for United Tote Garners Award for Innovation

Wagering Terminal Developed for United Tote Recognized as One of the Top 20 Innovative Gaming Technology Products

San Francisco, CA., May 04, 2005 - Fluid, Inc., a leading provider of innovative e-commerce and Rich Internet technology solutions, today announced that it's kiosk development work for pari-mutuel leader United Tote has resulted in an award for innovation from 'Casino Journal.'

Now in its eighth year, the Top 20 Most Innovative Gaming Technology Awards are considered to be the most prestigious honors in the gaming industry. Companies from around the world submitted nominations, which were evaluated by a select panel of expert judges.

United Tote has partnered with Fluid over the last three years to to evolve their EnterBet kiosk product from a transactional, order taking terminal to an entertaining, game-like e-commerce experience that engages both the novice and the serious player. The kiosks, used at race tracks and betting facilities around the world, leverage Rich Internet Application technology powered by Macromedia Flash to deliver a superior and compelling customer experience.

"We're confident that EnterBet is absolutely the best patron interface available in the industry today," said Joe Tracy, United Tote's chief executive officer. "At United Tote, we believe that providing the pari-mutuel industry with new technology and exciting products that not only appeal to its current patrons, but will also bring in new ones, is vital to its future growth. We intend to continue to do just that for many years to come."