Press Releases
Fluid Selected by Timberland for Interactive Product Personalization
Leading Retailer Chooses Fluid for its Creative Leadership and Technical Expertise
San Francisco, CA - April 16th - Fluid, Inc., a leading provider of innovative e-commerce and rich internet technology solutions, today announced a major customer win for its e-commerce practice. The Timberland Company, a global leader in premium quality footwear, accessories and apparel, selected Fluid to enhance the user experience of their existing custom boot configurator. The selection was based upon Fluid's track record for developing compelling, richly interactive online retail experiences as well as the company's close partnership with NuSewCo, a leader in mass customized consumer products. This latest high-profile customer win, on the heels of wins with The Body Shop, Design Within Reach, and JanSport, is an indication of the growing momentum around Fluid's e-commerce practice.
The Timberland project is to design and develop a custom product configurator that integrates seamlessly with Timberland's e-commerce platform provider GSI Commerce. The resulting 'rich Internet application' will deliver the consumer an entertaining and effortless way to personalize their purchase and receive customized cross-sell recommendations, all wrapped in a brand relevant experience that is uniquely Timberland.
"Timberland is a very strategic win for Fluid," stated Andrew Sirotnik, Fluid's director of creative services. "This intersection of customer experience design with rich Internet technologies falls squarely in Fluid's sweet spot. We're very excited about helping a globally respected brand like Timberland dramatically increase online sales of their custom manufactured products."
Fluid's online retail practice specializes in creating meaningful experiences that guide consumers through the "middle mile" of the conversion process - from the time they arrive at the customer's site to the time they perform a transaction, either online or offline. The company offers three broad categories of e-commerce services:
- Rich internet applications for configuring and customizing products, such as DWR's Interface FLOR configurator (http://www.dwr.com/rugs.cfm?subc=3092)
- Comprehensive online presences, as Fluid built for The North Face (www.thenorthface.com).
- Interactive merchandising tools including zoom, color change and multiple views. These tools are currently in use for select products at TheNorthFace.com.
In addition to the aforementioned areas Fluid continues to expand its integration expertise by working with a stable of industry leading e-commerce technology providers.
About Fluid
Fluid is a San Francisco-based digital product development firm specializing in Rich Internet Applications and e-commerce solutions. Fluid specializes in the delivery of user-centric solutions that combine inspired design, rigorous usability and innovative technology to help clients build their brands and improve their bottom lines. Fluid's has been in business since 1990 and its clients include The North Face, Yahoo!, Avery Dennison, Microsoft and Charles Schwab, among others. More information about Fluid is available at http://www.fluid.com/.
About Timberland
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland® products are sold worldwide through leading department and specialty stores as well as Timberland® retail stores. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. For more information about Timberland's commitment to corporate social responsibility, please visit www.timberlandserve.com.
About NuSewCo
NuSewCo is a leader in mass customization and its application to consumer products. The company offers a wide range of services including; design for manufacturability, enabling technologies, and quick-turn, build to order sourcing. Clients utilizing NSCo services can efficiently deploy scalable, profitable mass customization programs that build brand loyalty by delivering a robust customization experience to their consumers.