David Hogue to Brief Financial Professionals on Creating Effective User Experiences Online
San Francisco, Calif.- August 11, 2005 - Fluid today announced its Director of Usability, David Hogue, will be a featured speaker at Schwab Impact which occurs September 26-28 in Seattle. Dr. Hogue's speech will educate financial advisors on how a strong online presence can be a powerful tool for client service and business development.
Many firms face challenges in getting the most from their Web investment. An expert on information design and usability, David Hogue will offer insight into how clients use the Web and how to structure a site to maximize usefulness. Dr. Hogue will discuss how to design a site that helps bring in new clients, contributes to a firm's brand and values, integrates with other marketing and communications channels, enhances client relationships without replacing them, and improves the efficiency of daily operations.
After the speech David will be leading a special "closed" roundtable session for invited firms to speak with them more directly and with greater detail about creating effective user experiences online.
About Fluid
Fluid is a San Francisco-based digital product development firm specializing in Rich Internet Applications and e-commerce solutions. Fluid specializes in the delivery of user-centric solutions that combine inspired design, rigorous usability and innovative technology to help clients build their brands and improve their bottom lines. Fluid's has been in business since 1990 and its clients include The North Face, Yahoo!, Avery Dennison, Microsoft and Charles Schwab, among others. More information about Fluid is available at http://www.fluid.com/.