Press Releases

• Jan 05, 2012Fluid Announces Webcast, "Social Integration: Driving Mass Customization Success"Learn Why Social Integration is Driving Demand for Product Customization on the Web.
• Dec 15, 2011Hat Trick: Three Fluid Inc. Clients Make the Internet Retailer Hot 100Fluid helps visionary e-retailers Benefit Cosmetics, Sur La Table and Wag.com rethink site design, shopper interaction and product merchandising to convert consumers’ increasingly social-centric online activities into bottom-line results.
• Nov 16, 2011Fluid Configure Offers Retailers Scalable, Fast-to-Market, and Easily Manageable Product Customization in New Version of the Industry-Leading PlatformLatest platform for managing online product customization taps a global shift toward consumers "making it mine."
• Nov 15, 2011"Fast Fashion" Retailer Charlotte Russe Selects Fluid Inc to Redesign Web and Mobile SitesFluid to Create Fun and Interactive Digital Shopping Experience for "Millennial" Generation.
• Oct 11, 2011Fluid Teams With eBags.com to Formulate Next Generation of Social ShoppingShopping with a friend for a handbag is a great way to narrow choices and find the right style.
• Oct 06, 2011Fluid Transforms Isaay.com Into a Bold Shopping Destination That Screams "Fun, Easy and Personal"New ecommerce website powered by Fluid Experience presents Isaay.com shoppers with high-impact, 360-degree imagery of fashions from top designers.
• Oct 04, 2011Fluid Helps Retailers Deliver the Right Presentation for the Right Device With Touch-Optimized Rich-Media Product Displays in Fluid ExperienceDigital shopping innovator, Fluid Inc., has made shopping on “touch” devices, such as smartphones, tablets or kiosks, easier and faster with device-optimized presentation of rich-media product displays. Available now for online shopping websites, Fluid Experience device optimization enables retailers to create the right visual presentation for the right device, thus offering an effective visual experience and easier navigation. The new device optimization feature is part of the company’s flagship Fluid Experience solution that brings online customers closer to an in-store experience with dynamic product merchandising.
• Sep 07, 2011Benefit Cosmetics Partners with Fluid to Create a Playful Online Makeup ExperienceCustomers in the United States and China are now just a click away from the ultimate online beauty experience. Fluid helps capture Benefit’s irreverent and humorous style, making it fun to learn which makeup product to buy and how to apply it.
• Sep 06, 2011Fluid Talks Up Social Shopping at Shop.orgConnect with Fluid at this year's Shop.org Annual Summit to learn about the latest in social retailing.
• Aug 18, 2011Elie Tahari Turns to Fluid for Branded Interactive Ecommerce Website for Desktop and Mobile ShoppersFluid adds beautiful and immersive ecommerce functionality to Elie Tahari's Demandware-based commerce platform. The result gives Elie Tahari customers a shopping experience that complements the brand story of one of fashion's most dynamic lifestyle brands.
• Aug 16, 2011Fluid Experience Shoppable Video Transforms Viewers Into CustomersWith Fluid Experience Shoppable Video, customers can shop and buy products directly from a retailer's video. This latest innovation from Fluid can be added to any ecommerce site or Facebook page, transforming product videos into a branded shopping experience that boosts engagement through context-driven purchasing.
• Aug 01, 2011Fluid Presenting at eTail on August 8th: "Social Commerce: 5 Strategies that Work"Amy Lanigan, VP of Client Strategy, will be speaking next Monday at the eTail conference in Boston. Her talk is part of the day-long Social Commerce Summit, whose goal is deep dive into the social media strategies being utilized by industry leading retailers to generate revenue.
• Jul 14, 2011Fluid Puts the "Fun" in Functionality for Quidsi's New Online Pet Supply Store: Wag.comLeader in highly branded e-commerce destinations challenges Fluid to make it fun and memorable to find everything you need for your pet. The result combines Quidsi’s hallmark efficiency with a whimsical experience that changes the way people shop for pet supplies.
• Mar 30, 2011Fluid Fan Shops Drive Customer Loyalty and Sales for Roots, Ghirardelli Chocolates, and Jones Apparel GroupTop etailers use Fluid Fan Shop™ to engage with Facebook users via their favorite social site, driving engagement, loyalty, and e-commerce revenues. Fluid Activate, just launched, adds rich-media merchandising capabilities to any Facebook Page.
• Mar 09, 2011Fluid Inc. Moves to Larger SF Offices As New Clients and Awards Fuel GrowthDigital shopping innovator responds to emerging market trends with expanded executive team and new “social commerce” products.
• Feb 16, 2011Fluid Snags Eight IMA Awards For Top Retail, Fashion and Sports WebsitesInteractive Media Awards (IMA) honors digital shopping innovator with three "Best in Class" and five "Outstanding Achievement" awards for websites which "met and surpassed standards of website excellence."
• Aug 18, 2010Fluid Helps Diapers.com Parent Deliver Its Second "Baby"Design Innovations Deliver on Quidsi’s Bold Vision for soap.com
• Jun 18, 2010Social Commerce Makeover: 7 Things Your Brand Should Be Doing Today — Summary & Link to Fluid WebinarSocial commerce: Selling with social media — the use of social media in the context of e–commerce.
• Feb 23, 2010Jones Apparel Group's Nine West, Rachel Roy Brands Leverage New Fluid Fan Shop™ to Drive Exclusive Facebook Fan Shopping ExperiencesNew Social Solution Delivers Sold-Out Product in Six Hours, 35 Percent Fan Increase
• Jan 25, 2010Fluid, Inc. Joins Facebook Preferred Developer Consultant ProgramSocial Shopping pioneer chosen based on strong track record of innovative online retail solutions for Coty Prestige, AT&T, JanSport and others
• Sep 01, 2009Online Retailers Switch to Fluid from Scene7The combination of outstanding support, ease of use and significant costs savings make the decision to switch easy and painless
• May 26, 2009Fluid Social 2.0 DebutsVans, JanSport deploy first
• Jan 27, 2009Chaparal Grows SalesFluid Retail beats Scene7
• Dec 23, 2008Fluid Lands Two 'Hot 100s'Internet Retailer recognizes Fluid sites
• Oct 21, 2008Fluid Lite for Yahoo! StoresDynamic imaging for SMBs
• Oct 14, 2008Lucky Jeans Chooses FluidFluid to unify brand, products in online store
• Sep 09, 2008Fluid, Web Collage PartnerSolution offers syndicated rich product experience
• Aug 12, 2008Roots Relaunches with Fluid, PFSwebFluid worked with partner PFSweb to relaunch Roots.com on tight timeline.
• May 21, 2008Fluid and PFSweb PartnerPFSweb to resell Fluid Retail and partner on design services.
• Jan 22, 2008Fluid Social Debuts with The North Face WidgetFluid Social Shopping widget featuring video and interactive merchandising.
• Aug 16, 2007Fluid Launches Five Sites in First Half of 2007Top brands and retailers partner with Fluid to deliver category-leading sites.
• Jul 16, 2007Fluid, Inc. Names Andy Lloyd as CEOFormer Kintana, Diba Exec Leads Fluid's Online Retail Innovation
• Jun 05, 2007Concept Retail Boosts Conversion 30% for JunoniaUsing Concept Display boosts conversion on the apparel site.
• Feb 06, 2007Fluid and FastPivot PartnerCompleted Projects Include Pickles and Ice Cream, Coolibar
• Aug 21, 2006Paragon, Bare Escentuals, Kiyonna Live With Fluid Concept DisplayRetailers Tap Online Merchandising Innovator to Increase Customer Conversion, Satisfaction and Revenues
• May 16, 2006 Fluid Unveils Concept Retail: Suite Ties Enhanced Product Presentation to Enterprise Data, Maximizing ConversionNext-Generation technology balances brand and business throughout the conversion funnel, from site arrival to sale
• Apr 12, 2006Fluid Client Reebok Nominated for Best Retail Site of the Year by 2006 Webby Awards10th Annual Competition Gives Nod to Fluid Configurator Innovation on Rbkcustom.com
• Jan 25, 2006Fluid Snags Two Finalist Awards in the 2006 Flashforward Film FestivalPrestigious competition recognizes Fluid's Configurator technology, in use by Timberland and Reebok
• Jan 24, 2006Fluid Configurator Solution Sets New Standard for Online Product CustomizationTimberland More Than Doubles Customer Conversion
• Dec 21, 20053SickMinutes.com Makes Its DebutThe North Face and TGR films showcase never seen footage of Sage Cattabriga-Alossa.
• Sep 14, 2005Pioneering 'Avalon' Demo Debuts at Microsoft PDCPrototype Retail Kiosk for The North Face Showcases Full Range of Avalon Technology
• Sep 14, 2005Innovative Timberland Configurator LaunchesApplication Redefines State of the Art for Custom Product Configuration
• Aug 11, 2005Director of Usability, Dave Hogue to Speak at Schwab Impact 2005David Hogue to Brief Financial Professionals on Creating Effective User Experiences Online
• May 24, 2005Fluid Selected by Timberland for Interactive Product PersonalizationLeading Retailer Chooses Fluid for its Creative Leadership and Technical Expertise
• May 04, 2005RIA Kiosk for United Tote Garners Award for InnovationWagering Terminal Developed for United Tote Recognized as One of the Top 20 Innovative Gaming Technology Products
• Mar 30, 2005Fluid Lands JanSport, Design Within Reach and The Body ShopOnline Retail Leaders Choose Fluid for its Creative Leadership and Technical Expertise
• Mar 07, 2005Fluid Announces Launch of New Schwabcharitable.orgFluid develops new site for innovative Schwab Fund for Charitable Giving®
• Feb 08, 2005Xionetic Technologies and Fluid, Ins. Form Strategic Partnership
• Jan 17, 2005"Modeling User Workflows for Rich Internet Applications," on Macromedia.com
• Oct 18, 2004Airtreks Flies With FluidLeader In Multi-Stop International Travel Technology And Services Selects Fluid To Help It Build A New Generation Of Online Travel Tools.
• Sep 20, 2004Fluid Director of Usability Receives Outstanding Faculty Award
• Jul 01, 2004Fluid's Mark Moskal to Present at FlashForward 2004 NYC
• Apr 19, 2004Fluid Wins HOW Interactive Design Award
• Mar 10, 2004Fluid and The North Face Launch Revamped TheNorthFace.comThe North Face Launches New Website to Inspire and Enable Consumers to Never Stop Exploring

Innovative Timberland Configurator Launches

Application Redefines State of the Art for Custom Product Configuration

San Francisco, Calif.- September 14, 2005 - Fluid today announced the launch of Timberland's "Build Your Own Boot Studio" marking the debut of the truly unique experience for creating a custom configured products. Unlike the technology used in many configurators, Fluid's technology provides customers instant gratification by updating the product's visual presentation virtually instantly, without a server round trip and without the large initial download required by many Flash-based configurators.

While full details of Fluid's configurator technology will be released at a later date several major innovations were created through the collaboration of Fluid and Timberland.

• The ability to perform a 360 degree rotation of a custom configured boot, while maintaining all custom attributes with zoom available for every point of the rotation.
• Pre-built "recipes" that serve as suggestions at key points in the configuration process, dramatically reducing dropout by design averse individuals.
• "Mutually Affective UI" that indicates to users how to change an attribute when mousing over the product image.
• Integrated cross-sell functionality, marketing related items to individuals based upon custom configured attributes.

The Timberland project is the most recent product configurator launched by Fluid building upon projects built for Design Within Reach, Air Treks and Avery Funstamps.com.

About Fluid
Fluid specializes in building richly interactive, branded experiences that move shoppers through the "Middle Mile" of online retail, from the time a customer arrives at an online retailer?s website to the time they perform a transaction, either online or offline. Fluid has been in business since 1990 and its clients include The North Face, Timberland, Design Within Reach, JanSport, Reebok and Microsoft, among others. More information about Fluid is available at http://www.fluid.com/.