Press Releases

• Jan 22, 2008Fluid Social Debuts with The North Face WidgetFluid Social Shopping widget featuring video and interactive merchandising.
• Aug 16, 2007Fluid Launches Five Sites in First Half of 2007Top brands and retailers partner with Fluid to deliver category-leading sites.
• Jul 16, 2007Fluid, Inc. Names Andy Lloyd as CEOFormer Kintana, Diba Exec Leads Fluid's Online Retail Innovation
• Jun 05, 2007Concept Retail Boosts Conversion 30% for JunoniaUsing Concept Display boosts conversion on the apparel site.
• Feb 06, 2007Fluid and FastPivot PartnerCompleted Projects Include Pickles and Ice Cream, Coolibar
• Aug 21, 2006Paragon, Bare Escentuals, Kiyonna Live With Fluid Concept DisplayRetailers Tap Online Merchandising Innovator to Increase Customer Conversion, Satisfaction and Revenues
• May 16, 2006 Fluid Unveils Concept Retail: Suite Ties Enhanced Product Presentation to Enterprise Data, Maximizing ConversionNext-Generation technology balances brand and business throughout the conversion funnel, from site arrival to sale
• Apr 12, 2006Fluid Client Reebok Nominated for Best Retail Site of the Year by 2006 Webby Awards10th Annual Competition Gives Nod to Fluid Configurator Innovation on Rbkcustom.com
• Jan 25, 2006Fluid Snags Two Finalist Awards in the 2006 Flashforward Film FestivalPrestigious competition recognizes Fluid's Configurator technology, in use by Timberland and Reebok
• Jan 24, 2006Fluid Configurator Solution Sets New Standard for Online Product CustomizationTimberland More Than Doubles Customer Conversion
• Dec 21, 20053SickMinutes.com Makes Its DebutThe North Face and TGR films showcase never seen footage of Sage Cattabriga-Alossa.
• Sep 14, 2005Pioneering 'Avalon' Demo Debuts at Microsoft PDCPrototype Retail Kiosk for The North Face Showcases Full Range of Avalon Technology
• Sep 14, 2005Innovative Timberland Configurator LaunchesApplication Redefines State of the Art for Custom Product Configuration
• Aug 11, 2005Director of Usability, Dave Hogue to Speak at Schwab Impact 2005David Hogue to Brief Financial Professionals on Creating Effective User Experiences Online
• May 24, 2005Fluid Selected by Timberland for Interactive Product PersonalizationLeading Retailer Chooses Fluid for its Creative Leadership and Technical Expertise
• May 04, 2005RIA Kiosk for United Tote Garners Award for InnovationWagering Terminal Developed for United Tote Recognized as One of the Top 20 Innovative Gaming Technology Products
• Mar 30, 2005Fluid Lands JanSport, Design Within Reach and The Body ShopOnline Retail Leaders Choose Fluid for its Creative Leadership and Technical Expertise
• Mar 07, 2005Fluid Announces Launch of New Schwabcharitable.orgFluid develops new site for innovative Schwab Fund for Charitable Giving®
• Feb 08, 2005Xionetic Technologies and Fluid, Ins. Form Strategic Partnership
• Jan 17, 2005"Modeling User Workflows for Rich Internet Applications," on Macromedia.com
• Oct 18, 2004Airtreks Flies With FluidLeader In Multi-Stop International Travel Technology And Services Selects Fluid To Help It Build A New Generation Of Online Travel Tools.
• Sep 20, 2004Fluid Director of Usability Receives Outstanding Faculty Award
• Jul 01, 2004Fluid's Mark Moskal to Present at FlashForward 2004 NYC
• Apr 19, 2004Fluid Wins HOW Interactive Design Award
• Mar 10, 2004Fluid and The North Face Launch Revamped TheNorthFace.comThe North Face Launches New Website to Inspire and Enable Consumers to Never Stop Exploring

Fluid Director of Usability Receives Golden Gate University Outstanding Faculty Award

San Francisco, CA., Sept. 20, 2004 - David M. Hogue, Ph.D., Director of Information Design and Usability at Fluid, Inc. in San Francisco was recently awarded the Outstanding Faculty of the Year in Psychology Award at Golden Gate University where he teaches Applied Industrial Psychology in their graduate program. He is now entering his fifth year of teaching at Golden Gate University. David also teaches an interdisciplinary seminar on Information Design and Applied Cognitive Science at the University of San Francisco, and he was recently appointed to the adjunct faculty at San Francisco State University where he teaches Information Design in the Multimedia Studies Program.

In addition to his teaching and lecturing activities, David has also been selected as a professional mentor in information architecture by the Asilomar Institute for Information Architecture ( http://www.aifia.org/ ) in their recently launched mentorship program. Individuals who are new to the information architecture field are paired with practicing professionals to help them develop stronger skills, provide feedback and suggestions on their work, help with educational resources, and provide career guidance.

ABOUT FLUID:
Fluid is a San Francisco-based digital solutions firm that has been providing experience design and Internet application development since 1990. We specialize in the delivery of user-centric technical solutions that help businesses connect with people. Fluid's experience ranges from industry-specific projects in areas like financial services, entertainment, and consumer goods, to complex technology solutions that draw upon the company's background in distributed application development, broadband and rich media. Fluid's clients include companies such as Charles Schwab, Macromedia, Amerada Hess, Mattel, Wells Fargo, Yahoo!, Avery Dennison, The North Face and The Leakey Foundation. More information about Fluid is available at http://www.fluid.com/.