Prestigious competition recognizes Fluid's Configurator technology, in use by Timberland and Reebok
San Francisco, CA. January 17, 2005 . Fluid Inc., a leading provider of innovative online retail solutions, was named a finalist in two categories in the prestigious 2006 Flashforward Film Festival, the company announced today. The awards "showcase and celebrate the best work on the Web."
The awards are for Fluid.s Configurator, announced earlier this week (see press release at www.fluid.com), a customization technology which enables branded manufacturers including Timberland and Reebok to offer personalized merchandize to improve customers. online shopping experience and convert more shoppers to buyers. The Configurator has already proven its ability to increase overall web site conversion rates by as much as 100 percent while nearly tripling conversion rates for customized products, compared to previous-generation configurator technologies. Rather than relying on a server to perform colorization and other customized functions, the Configurator performs these tasks on the client - delivering results in milliseconds for a seamless customer experience.
"We know that our work is resonating with our clients and their customers. These two nominations happily validate that it is also resonating with our peers in the industry," according to Andrew Sirotnik, Fluid.s chief experience officer. "We feel it reflects the growing recognition in the online retail industry that an improved customer experience can deliver bottom line business results."
Timberland's custom boot configurator (http://www.timberland.com/customboots) is a finalist in the "Application" category, while Reebok.s custom shoe configurator (http://www.rbkcustom.com) is a "Technical Merit" finalist. Both sites are built using Fluid.s Configurator technology as their foundation.
The largest, longest-running international Flash film festival in the world, the Flashforward Film Festival is an online competition and live awards ceremony showcasing and celebrating the best Flash work on the Web. Winners will be announced March 1, 2006 at the Flashforward 2006 Conference in Seattle, Washington. Nathan Moody, Fluid.s director of creative services, and Darren David, senior applications engineer, have been chosen to co-present the session .Deconstructing Reebok and Timberland Case Studies. at the conference.
The Flashforward Conference, an event focused on Macromedia Flash, boasts a legacy of 14 events in San Francisco, New York, London, and Amsterdam, serving over 20,000 attendees over the past six years. In addition, the Flashforward Film Festival has presented over 200 awards to top Flash sites and applications, with winners from more than 30 countries. Popular Choice voting remains open until February 3, 2006 at http://flashforwardconference.com/finalists.
About Fluid, Inc.
Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Timberland, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at www.fluid.com.
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Evans Public Relations, Inc.
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Source: Fluid, Inc.