10th Annual Competition Gives Nod to Fluid Configurator Innovation on Rbkcustom.com
(San Francisco, CA) April 12, 2006. Reebok, client of Fluid, leading provider of innovative online retail solutions, was nominated for a 2006 Webby Award for Best Retail Site by the The International Academy of Digital Arts and Sciences on April 11. These annual awards, now in their 10th year, are known as the “leading international honors” for website achievement. The acknowledged top honor for the best of the online world, the Webby Awards showcase “new and groundbreaking Web sites that have changed the way we work and live," said Tiffany Shlain, the founder and ambassador of The Webby Awards, in the official nominee announcement.
"Building online interactivity that enhances our clients’ brands is our priority," said Nathan Moody, creative director for Fluid. "This nomination recognizes Reebok’s commitment to a top-level online experience for its customers and we are proud that our work on Rbkcustom plays a key role in it."
Specifically, the Webby nomination recognized the Fluid-designed www.Rbkcustom.com, a Reebok online store that offers consumers an interactive product configuration experience. Based on Fluid’s Concept Configure™ technology and built by the Fluid design team specifically for Reebok, Rbkcustom lets the shoe manufacturer offer personalized merchandise directly to consumers through a unique custom shoe configurator that enhances customer interactions and converts more shoppers to buyers.
"Clients like Reebok are what drive Fluid to continue pushing the edge of online innovation and use interactivity to align marketing, merchandising, and business goals," said Andrew Sirotnik, chief experience officer for Fluid. "Rbkcustom represents an incredible joint effort between Reebok and Fluid that demonstrates how a client and a creative partner can transform the latest technology into a best-in-class, personalized customer experience that engages, compels, and converts consumers."
Beyond winning awards for design excellence, the Fluid Configurator has also delivered significant, quantifiable increases in conversion versus server-side imaging solutions. Customers implementing the technology have increased web site conversion rates by as much as 100 percent while nearly tripling conversion rates for customized products, as compared to previous-generation configurator technologies. Rather than relying on an external server to perform colorization and other customized functions, Fluid Configurator performs these tasks on the client - delivering results in milliseconds for a seamless customer experience.
About Fluid, Inc.
Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Timberland, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at www.fluid.com.
About The Webby Awards
Founded in 1996, The Webby Awards is the leading international honors for Web sites. The Webby Awards are presented by The International Academy of Digital Arts and Sciences, a 535-member judging organization consisting of leading experts in a diverse range of fields. For more information and to view all the 2006 nominees, visit www.webbyawards.com.
Contact:
Evans Public Relations, Inc.
Lori Evans, 650-200-5891
lori@evanspublicrelations.com
Source: Fluid, Inc.