Press Releases
Paragon Sports, Bare Escentuals, Kiyonna Clothing Choose Fluid's Concept Display Presentation Technology
Retailers Tap Online Merchandising Innovator to Increase Customer Conversion, Satisfaction and Revenues
SAN FRANCISCO, California, October 26, 2006 - Fluid, Inc., developers of innovative online retail solutions that drive conversion and brand loyalty, today announced the recent signing and deployment of three new high-profile customers. Paragon Sports, legendary NYC-based sporting goods specialist, Bare Escentuals, creator of bareMinerals® - award-winning makeup made from minerals; and Kiyonna, purveyor of clothing designed specifically for plus-sized women, have all deployed Fluid's Concept Display™ interactive merchandising technology. With this technology, all three retailers implemented highly customizable, conversion-driving interactive merchandising technology that lets online customers inspect products in extensive detail.
These important customer deployments testify to Concept Display's ability to give online retailers a rapid return on investment due to increased conversion and fast and easy implementation. The implementations also show the product's flexibility across a range of customer applications. Paragon Sports enhances product presentation and utilizes Concept Display's integrated inventory interface to ensure proper product availability is presented to customers at all times. bareMinerals.com allows customers to inspect products combined in a gift set in much greater detail. Kiyonna utilizes the product's unique external magnifier in conjunction with multiple product views, giving customers a full look at every detail of wedding dresses. Fluid's interactive merchandising technologies have already delivered increases in conversion rates as high as 200% and significant returns on investment for major retail brands including Timberland™, JanSport™, Reebok™, The North Face™ and many others.
Since opening in 1908, Paragon Sports has drawn millions of locals and tourists to its iconic New York City store. With its Fluid-developed Concept Display interactive merchandising, Paragon now gives its online customers the same kind of experience visitors to the Union Square store have come to know and love. "The Paragon Sports tradition is built on vast selection, unmatched quality and uncompromising service. We are determined to duplicate that experience online, especially in the area of vast selection and product presentation," said Bruce Blank, CEO of Paragon Sports. "Often, the sheer size of our product assortment makes enhancing, not to mention managing the online experience a complex affair. Concept Display, with its intuitive authoring interface and scalable production features, allows us to achieve the kind of immersive product presentation experience we demand for our online customers-whether we have 12 products or 12,000."
Bare Escentuals has revolutionized the beauty industry by focusing on using the finest natural ingredients in their products. "Fluid brought a strong portfolio, proven ability to execute, and a unique passion to the project that drove our decision to trust them with our online channel," said Diane Miles, Bare Escentuals' President. Scheduled to go live in mid-October, the Bare Escentuals engagement includes a redesign of the company's bareMinerals website that uses Fluid's Concept Display magnification technology to showcase the line's signature bareMinerals Starter Kit.
Kiyonna founder, Kim Camarella-Khanbeigi concurs that Concept Display interactive merchandising supports both brand and business. "At Kiyonna, we sell a feeling, not a product," said Camarella-Khanbeigi. "Fluid's Concept Display lets us convey that sentiment to our online customers in ways that were not possible without interactive technology or with solutions from other vendors. Concept Display creates a powerful and tangible online experience for our customers at every step of the shopping experience - and is still flexible enough to customize for each product we sell."
"All three of these retail innovators have been forward-thinking in their approach to presenting products to their customers," said Andy Lloyd, Fluid's vice president of marketing. "They, and we, are confident that Concept Display will have a direct positive impact on both their customer conversion rates and overall revenues."
About Fluid, Inc.
Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Timberland, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at www.fluid.com.
About Paragon Sports
Paragon Sports is not just a sporting goods store - it's a series of specialty shops within a very special store. Savvy New Yorkers and thousands of tourists have been making a pilgrimage to this mecca of sporting goods since 1908. Why? Peerless quality, vast selection, uncompromising service, and uniqueness of product not to be rivaled in any other sports store in the world. For some retailers these are just words; at Paragon, they're a reality. Virtually any popular or esoteric sports equipment imaginable can be found within Paragon's huge single location at 18th St. and Broadway. Every item in the store is available online at www.ParagonSports.com.
About Bare Escentuals
Since its founding in 1976, Bare Escentuals has focused on using only the finest ingredients in our products. This commitment led to the creation of our revolutionary mineral makeup called bareMinerals®. Made with crushed minerals from the earth, 100% pure bareMinerals are free of preservatives, talc, oil, fragrance and other potential skin irritants. All ages and skin types can benefit from our feather-light 100% pure bareMinerals, but especially those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation. For more information about Bare Escentuals, please visit www.bareescentuals.com.
About Kiyonna
Founded in 1996, Kiyonna Clothing, Inc. designs stylish plus-size women's apparel in sizes 10-32. Kiyonna is one of the only companies dedicated to plus-size style for women between the ages of 25-45.The Kiyonna collection of dresses and separates can be found in over 100 specialty boutiques and online at www.kiyonna.com.
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Contact:
Evans Public Relations, Inc.
Nicole Conley, 310-743-5052
nicole@evanspublicrelations.com
Source: Fluid, Inc.