News Articles

• May 21, 2008Fluid and PFSweb PartnerPFSweb to resell Fluid Retail and partner on design services.
• May 12, 2008Reebok Relaunch Uses Fluid RetailReebok, Carat/Molecular engage shoppers with Fluid technology.
• Mar 03, 2008Stores: The North Face/Fluid Break New GroundThe North Face, Fluid leverage user generated video and Google Gadgets.
• Oct 25, 2007Fluid/RbkCustom VideoThe Fluid team discusses the technology behind the RbkCustom site.
• Oct 25, 2007Adobe Case StudyAdobe features Fluid's work on the RbkCustom.com site in this case study.
• Sep 01, 2007Stirring it UpFluid's redesign of Chef's Catalog's site puts customer experience on the front burner.
• Mar 26, 2007The North Face Kiosk Improves In-Store Inventory with Fluid-Designed KiosksThe North Face has come up with a solution to creatively merchandise its entire line in its stores.
• Feb 01, 2007Extreme InteractivityFluid, has delivered a series of interactive solutions to The North Face, ranging from a revamped website and enhanced search functions to in-store kiosks that help deliver a brand experience.
• Nov 01, 2006Web Design RoundtableFluid co-founder and Chief Experience Officer Andrew Sirotnik drives the company's award winning online interactivity strategies.
• Oct 26, 2007Paragon Sports, Bare Escentuals, Kiyonna Clothing Choose Concept RetailFluid, Inc., developers of innovative online retail solutions that drive conversion and brand loyalty, today announced the recent signing and deployment of three new high profile customers.
• Oct 17, 2006Bare Escentuals Launches bareMinerals.com Utilizing Demandware's On Demand e-Commerce PlatformDemandware and Bare Escentuals teamed with interactive merchandising partner Fluid, Inc. (www.fluid.com) to re-launch bareMinerals.com.
• Oct 03, 2006Bare Escentuals Scents Its Updated Site with the Demandware PlatformNatural cosmetics retailer Bare Escentuals tapped e-commerce platform Demandware and development partner Fluid Inc. to relaunch bareMinerals.com as an e-commerce site next week.
• Jun 01, 2006The New MerchandisingThe North Face found the answer to its merchandising need with Fluid Inc.'s new Concept Retail online merchandising suite.
• May 30, 2006New Shoe Could Be Your Sole Mate: Reebok letting customers design custom shoesIn conjunction with Fluid, Reebok has unveiled a new web site where customers can design their own sneaker models online and have the finished product delivered to their homes.
• Feb 20, 2006Online Weekly: The North Face Kiosk Offers Interactive Brand ExperienceFluid, a pioneer in online retail innovation, used Microsoft's next-generation technology to create an in-store kiosk for The North Face offering customers a deeply immersive shopping experience.

The North Face/Fluid Break Interactive Marketing Ground

Rather than rely on traditional one-way marketing to reach outdoor enthusiasts with its expeditions, gear and apparel, the company has been encouraging its consumer community to talk among themselves. Through a variety of unique technological applications . ranging from Google gadgets to microsites that encourage users to watch and upload videos . The North Face has drawn consumers in and opened up discussions about the brand.

Stores Magazine