Sporting gear and accessories retailer Jansport implements Fluid Social to recreate in-store feel of chatting with friends online. Courtney Blacker, director of brand marketing talks about its impact, "This social application allows us to have a one-to-one conversation with consumers which will build the brand as that emotional connection grows and spurs long-term sales growth and loyalty."
Internet Retailer: New Two: Retailers go interactive and social with the latest Web 2.0 technologies