News Articles

• May 27, 2010Internet Retailer
  Social Media: Finding the Right MeasureSocial media offers enticing prospects for marketing
• Apr 15, 2010Practical eCommerce
  Social Media: Selling on FacebookFan pages as point of sale
• Apr 08, 2010NRF Stores Magazine
  Fan Shop Delivers Facebook SalesShopping where you socialize
• Mar 23, 2010Inc. Magazine
  Let Your Fans Shop Without Leaving FacebookFluid solution delivers sold-out exclusive products in six hours
• Feb 24, 2010Internet Retailer
  Nine West Launches a Facebook Shopping Tab with Fluid SocialFluid Social Fan Shop Gives Shoppers Exclusive Access
• Dec 02, 2009Internet Retailer
  lucy Debuts New Website DesignFluid designed an enhanced, immersive brand experience
• Nov 09, 2009Internet Retailer
  Fluid Successfully Relaunches lucy Activewear's WebsiteCreating a next-generation shopping experience for lucy.com
• Jun 25, 2009San Francisco Chronicle
  Chrome and Others Stay Ahead of "Social Colonization"Online shoppers start live chats with friends using Fluid Social
• Jun 02, 2009The Wall Street Journal
  Retailers Must Harness Friend InfluenceShoppers get immediate friend feedback with Fluid Social
• Jun 01, 2009Internet Retailer
  Jansport Recreates In-store Feel OnlineFluid Social enables real time social shopping
• Apr 15, 2009TechCrunch
  Fluid Uses Facebook to Help Retailers Make Shopping SocialTaking social networking and shopping one step further
• Apr 13, 2009Advertising Age
  Online Shopping Goes From Solo Experience to Social InteractionFluid Social technology allows friends to make real-time purchase suggestions
• Jan 09, 2009Internet Retailer
  Sweet Sales at Jelly BellyFluid Retail powers growth
• Dec 23, 2008Internet Retailer
  Diapers.com Sales SizzleFluid design yields results
• Jul 31, 2008Internet Retailer
  Truition Adds Fluid RetailTruition announces version 5.0 featuring an integration with Fluid Experience.
• May 12, 2008Internet Retailer
  Reebok Relaunch Uses Fluid RetailReebok, Carat/Molecular engage shoppers with Fluid technology.
• Mar 03, 2008Stores Magazine
  The North Face/Fluid Break New GroundThe North Face, Fluid leverage user generated video and Google Gadgets.
• Oct 25, 2007Adobe
  Fluid/RbkCustom VideoThe Fluid team discusses the technology behind the RbkCustom site.
• Oct 25, 2007Adobe
  Adobe Case StudyAdobe features Fluid's work on the RbkCustom.com site in this case study.
• Sep 01, 2007Stores Magazine
  Stirring it UpFluid's redesign of Chef's Catalog's site puts customer experience on the front burner.
• Mar 26, 2007Direct Marketing News
  The North Face Kiosk Improves In-Store Inventory with Fluid-Designed KiosksThe North Face has come up with a solution to creatively merchandise its entire line in its stores.
• Nov 01, 2006Website Magazine
  Web Design RoundtableFluid co-founder and Chief Experience Officer Andrew Sirotnik drives the company's award winning online interactivity strategies.
• Oct 26, 2007Internet Retailer
  Paragon Sports, Bare Escentuals, Kiyonna Clothing Choose Concept RetailFluid, Inc., developers of innovative online retail solutions that drive conversion and brand loyalty, today announced the recent signing and deployment of three new high profile customers.
• Oct 17, 2006Internet Retailer
  Bare Escentuals Launches bareMinerals.com Utilizing Demandware's On Demand e-Commerce PlatformDemandware and Bare Escentuals teamed with interactive merchandising partner Fluid, Inc. (www.fluid.com) to re-launch bareMinerals.com.
• Oct 03, 2006Direct Marketing News
  Bare Escentuals Scents Its Updated Site with the Demandware PlatformNatural cosmetics retailer Bare Escentuals tapped e-commerce platform Demandware and development partner Fluid Inc. to relaunch bareMinerals.com as an e-commerce site next week.
• Jun 01, 2006Internet Retailer
  The New MerchandisingThe North Face found the answer to its merchandising need with Fluid Inc.'s new Concept Retail online merchandising suite.
• May 30, 2006Patriot Ledger
  New Shoe Could Be Your Sole Mate: Reebok letting customers design custom shoesIn conjunction with Fluid, Reebok has unveiled a new web site where customers can design their own sneaker models online and have the finished product delivered to their homes.
• Feb 20, 2006Creative Online Weekly
  The North Face Kiosk Offers Interactive Brand ExperienceFluid, a pioneer in online retail innovation, used Microsoft's next-generation technology to create an in-store kiosk for The North Face offering customers a deeply immersive shopping experience.

Shop Talk: Retailers See the Potential for New Business by Linking to Popular Social-Networking Sites

Friends' advice is becoming more influential than customers' product reviews. Now, retailers are moving beyond E-mail-a-friend features, implementing tools like Fluid Social, which help retailers to convert sales made by customers who want their friends' immediate feedback while shopping retailers' sites.

The Wall Street Journal: Shop Talk: Retailers see the potential for new business by linking to popular social-networking sites