"As a fast-growing business that needs partners thinking ahead of the curve, Hess Microgen will continue to look to Fluid to help us meet our business goals." - Hess Microgen (Amerada Hess)

Press Releases

 

"Fast Fashion" Retailer Charlotte Russe Selects Fluid Inc to Redesign Web and Mobile Sites



Fluid to Create Fun and Interactive Digital Shopping Experience for "Millennial" Generation

SAN FRANCISCO, November 16, 2011 (2011 MCPC conference) - Major brands worldwide are giving their customers the ability to add customization to an increasing range of products, from complex windows and doors to high-end furniture to everyday apparel and household goods. Previously, the technology to actually power online customization has been expensive and difficult to implement. Today, Fluid, the digital shopping innovator, is launching the latest version of Fluid Configure, an easy to implement customization platform that lets retailers give their customers the ultimate in product personalization. Compared to custom built solutions, Fluid Configure is low-cost to implement and maintain, enables retailers to quickly add and manage customized products to differentiate themselves in the marketplace, and engage their customers like never before.

Fluid is demonstrating the Fluid Configure platform at the 2011 World Conference on Mass Customization, Personalization, and Co-Creation, November 16-18, 2011.

"There is a widespread trend toward giving consumers exactly what they want, from personalized communications to highly tailored digital experiences that give consumers a voice in how they interpret a brand," said Kent Deverell, CEO of Fluid. "Nowhere is this more apparent than in online shopping, and etailers are seeing huge ROI when a personalization experience is well executed. Fluid Configure lets brands meaningfully interact with their consumers, and consumers with each other, by enabling the creation of personalized, custom products on a mass scale."

Providing All the Data Necessary to Take a Custom Product from Purchase to Production

More than a simple customization tool, Fluid Configure is a sophisticated platform for managing online product customization, from the exceedingly complex to most basic design, with direct integration to ecommerce and manufacturing systems. Fluid Configure offers complete compatibility with existing infrastructure (ecommerce platforms, analytics services, and manufacturing and fulfillment systems) reducing integration time and effort.

"Fluid Configure has opened up new, highly immersive merchandising opportunities for our product offering," said Rob Jellesed, director of internet sales and marketing at JELD-WEN, Inc. "We now have a platform that allows us to take a sophisticated and complex product offering and simplify the shopping experience. By using our knowledge of what options and features are important to our shoppers, we are able to provide a tool that is simple and intuitive to use. In addition, it offers selections that have meaning and relevance to the shopper’s design needs."

Making Customization Fun with the Addition of Social Merchandising

These days, shoppers expect more from their online shopping experience. Fluid Configure adds a social dimension to online shopping:

  • Combines interactive merchandising and social shopping in a rewarding and immersive experience, giving shoppers free rein to explore and visualize their ideas in an accurate and realistic environment;
  • Allows custom designs to be published to Facebook, and Twitter, and shared via email and SMS, in keeping with Fluid’s core focus on making shopping a social experience;
  • Is fast and highly responsive, offering instant color changes, zoom, multiple views, 360-degree rotations, and roll-over or click interactions; and
  • Is compatible across mobile and tablet devices, providing easy consumer access anywhere anytime without additional complexity for the manufacturer

Designed To Be Managed By Business Users, Not Programmers

Unlike custom-built solutions, the Software as a Service-based Fluid Configure includes a flexible, intuitive and fully-customizable user interface and easy-to-use administration tools that provide easy management of the customization options by business users:

  • Make updates and changes without IT involvement;
  • Define and manage product attributes such as color and pattern options; and
  • Create starting-points to get shoppers involved quickly and to offer unique products ready for purchase.

Compatible with a Wide Range of Devices

Online shopping is no longer a desktop-only experience; consumers expect a full-featured e-commerce experience from any device. Fluid Configure is plug-in free and delivers the complete range of customization functionality on a wide range of mobile devices and tablets.

Availability

Fluid Configure is available for immediate delivery. For more details, visit www.fluid.com, call +1-877-343-3240, or email sales@fluid.com.

Fluid: Digital Shopping Innovation

Fluid Inc. creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements and the Fluid Retail Experience Platform. Founded in 1998 and with offices in San Francisco and New York, Fluid’s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: Reebok, Sears, Vans, Nine West, JELD-WEN Windows & Doors, and The North Face. For more information, visit www.fluid.com, and follow us on Twitter @Fluid or Facebook FluidInc.