"...the choice of Fluid Experience to replace our Scene7 implementation has been a great choice." - Timberland

Fluid Configure™: Complete Product Customization

Fluid Configure is a comprehensive product customization solution allowing brands to offer richly immersive product customization easily and cost-effectively. Scalable, reliable, continuously evolving and cheaper to maintain than custom-built systems, Fluid Configure outperforms other solutions by more than 200%.

Unique, Dynamic and Immersive Customer Experience

Custom products are a critical brand differentiator. Leverage this opportunity and deliver a rich, compelling experience for your customers, transforming their relationship with your brand and products.

  • Instantly updated, photo-real product experience with zoom, multiple views and color changes.
  • Collaborative involvement allowing customers to share their creations by email or instant SMS, drawing others into the process and driving virality.

Integrated Social Shopping

Shoppers take great pride in their customized products. Fluid Configure is integrated with leading social networks like Facebook, as well as email and SMS for purchase validation. Additionally, the product ties in with Fluid Social for collaborative configuration.

  • Publish products to Facebook, My Space and Digg.
  • Allow consumers to embed your configurator virtually anywhere, including blogs, Facebook and MySpace.
  • Collaborate with one or more friends on a product design in real time via Fluid Social.

Business User Control Panel

Unlike custom-built solutions, Fluid Configure includes an intuitive control panel allowing easy management of the custom program by business users, freeing engineers for higher value activities:

  • Manage product attributes such as color and pattern options.
  • Create starting-point recipes to get users involved quickly as well as offer unique products ready for purchase.

Seamless Integration

Fluid Configure reduces integration time by simplifying key integration points with major back-office systems such as the shopping cart and analytics:

  • Complete compatibility with clients' existing infrastructure (ecommerce platforms, analytics services, manufacturing and fulfillment systems).
  • Continuous feature enhancements, bug fixes and performance improvements at no additional cost.

For customers wanting a full-service solution, Fluid's agency offers award winning solutions built on top of Fluid Configure.


Relevant Case Studies for Fluid Configure:

Other Fluid Products:

Recent Fluid Blog Entries: Fluid Configure

Mar 03, 2010Configurators & Customizable Products: Outlook for Custom Shopping Experiences
Follow Andrew Sirotnik at twitter.com/asirotnik Fluid (@Fluid) recently launched two customization-themed shopping experiences for Sears: Craftsman Custom and The Garage Planner. Craftsman Custom delivers a premium experience for consumers to tailor a pro-quality tool storage solution to their specific needs and tastes. The experience leverages 3d visualization to deliver a blueprint-like experience that progressively builds into a [...]

May 15, 2009Miadidas.com Site Review
My initial goal was to research and write a blog on sneakers, the sneaker culture, and what drives a ‘sneakerhead’ to seek the most limited/hard to get/wait-in-line-for-2 days type sneakers. But as I set out on my task to contribute to the Fluid blog, I stumbled onto the site miadidas.com. I say ‘stumbled’ because I [...]

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