"...the choice of Fluid Experience to replace our Scene7 implementation has been a great choice." - Timberland

Fluid Social™: A New Twist on Social Shopping

Offline shopping is more than buying - it is social, engaging and fun. Up to now online shopping has been more transactional than entertainment. Fluid believes truly social shopping isn't reading a review written by a stranger. Real social shopping enables consumers to get opinions they trust - from friends and family - when they need them to validate purchases in your online store.

Fluid Social increases sales and integrates the best aspects of offline shopping into your online store:

  • Purchase Validation: Connect shoppers with friends immediately at the point of decision, driving conversions.
  • Shared Discovery: Let shoppers send suggestions to each other in real time, increasing average order value.
  • Interacting with Friends: Providing a means to interact increases time on site and grows site traffic.
  • Fun: Despite ever-richer experiences, online shopping is still largely transactional. Fluid Social makes shopping together fun.

By supporting the key decision points in the shopping process consumers are more engaged and get the affirmation they need to click the buy button.

Fluid Social is designed to integrate seamlessly with your existing conversion flow and be extremely fast to implement. Customers can expect to see postive ROI in the first month of using the product based upon higher conversion rates, AOV and site traffic.

Fluid also works with customers to design custom social media solutions designed to increase traffic and drive transactions.


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Recent FLOG Entries: Fluid Social

Jan 28, 2010A New Ecommerce Paradigm, Courtesy of Google (Coming Soon!) (Maybe ;)
It seems like you can’t open The New York Times lately without seeing Vic Gundotra touting Google’s latest innovation or acquisition (disclosure: Fluid worked with Vic when he was at Microsoft — we’re fans). In addition to Google dominating all-things-mobile, some recent significant announcements: •    Goggles •    Acquiring Yelp (almost) •    Selling direct to consumer (beginning with the Nexus [...]

Jan 27, 2010Five Things Text-to-Give is Teaching eCommerce
Last year Alicia Keys asked American Idol watchers to text-to-give. It yielded $450K – the largest portion of the $4M total donated via mobile texts in 2009. That record has been broken. As of last week, the Red Cross alone has received over $25M in text-to-give donations for Haiti. $3M in the first 24 [...]