Offline shopping is more than buying—it is social, engaging and fun. Now, digital shopping can be too. Leading retailers like Nine West, Diane Von Furstenberg and The North Face use the award-winning Fluid Social Platform to connect brands, fans, shoppers, and social networks in engaging, viral shopping experiences that ignite excitement, inspire loyalty—and deliver bottom line impact. Offered as a scalable hosted service, Fluid's Social Platform includes:
Inspired fans spread the word. They recruit friends. They buy more. But simply slapping a store on Facebook doesn't ignite action. Fan Shop embeds unique and highly branded fans-only shopping experiences directly into a tab on your Facebook fan page. Fans fill their shopping carts while exploring rich editorial content, all without leaving Facebook. It's all a shop for fans should be—an exclusive and engaging experience that increases your fan base while driving transactions.
With Socialize, your customers can bring the social power of their personal networks along while they shop your site. Suddenly, physical location doesn't matter. Shoppers invite friends and family to discuss and validate purchases real-time regardless of their location—all within your product detail page. In one customizable, easy-to-implement package visitors can collaborate with real-time feedback from an entire network, a private chat, or a simple FYI. It's true social shopping—and it drives higher traffic, conversion and average order size.
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Fluid also works with customers to design custom social media solutions designed to increase traffic and drive transactions.
Mar 03, 2010Configurators & Customizable Products: Outlook for Custom Shopping Experiences
Fluid (@Fluid) recently launched two customization-themed shopping experiences for Sears: Craftsman Custom and The Garage Planner.
Craftsman Custom delivers a premium experience for consumers to tailor a pro-quality tool storage solution to their specific needs and tastes. The experience leverages 3d visualization to deliver a blueprint-like experience that progressively builds into a photo-realistic vision of the [...]
Feb 17, 2010Seven observations from a work trip to Chicago:
As Kenmore’s social media agency of record we get a fair number of trips in to Chicago. Here are seven observations from our latest:
1. Fluid’s Rachel Roy fan-only Facebook shop resonates – with fans and with clients. Andrew, our CXO, explains why it works here. A 25% increase in fans in the first 24 hours [...]