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FLUID SOCIAL

FAN SHOP | SOCIALIZE

What if every shopper brought their friends?

Collaborative shopping used to be limited to the offline world. Now, consumers can bring the social power of personal networks along while they shop your site. Suddenly, physical location doesn't matter. It's true social shopping—and it drives higher traffic, conversion and average order size.

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A Complete Solution

In one customizable, easy-to-implement package, you can make your ecommerce site social in five different ways. Built specifically for retail, the Fluid solution keeps your visitor right where you want them—on your product pages.

Integrated Chat: Shoppers conduct a private chat session directly on your product page.
Integrated Facebook Functionality: Facebook functionality brought directly into your product detail pages. Consumers tap into their networks to view and publish opinions while they shop, from "like" to a full review.
Integrated SMS: Shoppers text message a link to the product with their personal message directly to any mobile phone.
Integrated Email: Shoppers email product detail and photos, complete with a personal message, to friends and family.
Integrated Social Network Sharing: Shoppers easily share a product to any of the most popular social networking sites, including Twitter, Digg, and MySpace.

Collaborative Ecommerce

Social media is rapidly changing consumer behavior—and with it shopper expectations for online interaction. Socialize gives your consumers seamless access to their vast social networks directly where and when they want it—at the point of consideration.

Purchase Validation: Connect shoppers with friends immediately at the point of decision, driving conversions.
Shared Discovery: Let shoppers send suggestions to each other in real time, increasing average order value.
Interacting with Friends: Give shoppers a means to interact increases time onsite and grows site traffic.
Fun: Despite ever-richer experiences, online shopping is still largely transactional. In contrast, Socialize makes shopping together fun.
Intuitive: Give your consumers a choice of five different ways to share their shopping experience-so they can choose to interact the way they want.

Social that Sells

With Socialize, you leverage consumers that are already on your site to increase visitors, page views, and transactions. Our customers have increased time onsite 147 percent and page views by 59 percent by using Socialize.

Boost Traffic: Because consumers that are already on your site are drawing friends and family into their shopping experience, you gain new visitors without CPC or media costs.
Increase Engagement: Enable an easy exchange of meaningful, personalized information and encourage exploration for the less urgent shopper.
Drive Higher Conversion and Order Value: By bringing friends and family into the site to find and share products together, consumers explore more products. By getting immediate purchase validation, they convert at higher rates.
Raise Brand Awareness: Leverage social marketing to enhance brand visibility and exposure, and mobilize content in a branded way.
Track Success and Influencers: Reporting tools enable retailers to track how visitors are using social and what social activities lead to conversion.

A Flexible, Highly Scalable Package

A fully hosted SaaS solution, Socialize delivers a new shopping paradigm without the need for retailers to make significant changes to their technical infrastructure. In fact, it's so easy to implement, it can be done on your own in an hour.

Rapid Implementation: Implementation of the standard version of Socialize takes under an hour.
Scalability and Reliability: Designed by Fluid to be used by major retailers in a highly seasonal business, Socialize was built with reliability in mind and is hosted on a scalable grid architecture designed for fault-tolerance that ensures no shopper disruption-ever.
Fully Customizable: Our entry level version offers a series of standard skins at no cost. Our premium version includes custom branding by the Fluid services team for seamless visual integration with your site.
Easy Measurement: It's easy to measure impact because the solution is designed for fast integration with your existing analytics package. Google Analytics integration is also included free with registration.

Fluid Social Highlights

Webinar: Social that Sells: 7 Ideas in 30 Minutes
In just half an hour, get creative ideas you can apply to your own brand and examples that deliver real results.

Watch Now
Jones Apparel's Brand Sells Out Product with Fluid Fan Shop
Fluid wins AdWeek Buzz Award for Fluid Fan Shop
Social Commerce Today Names Fluid Social A "Top 10 Social Commerce Highlight Of The Year"

Blog Entries: Fluid Social

Visit Fluid Blog »

Dec 13, 20112011: Ten Bold Actions by Digital Retailers
2011 was a big year for digital commerce. At Fluid we saw leading brands fight back to own the innovation that start-ups owned in 2010. We saw digital shopping finally and fully break beyond the boundaries of ecommerce sites. And we saw brand and commerce mix and mingle in matches that were incredibly exciting – [...]

Nov 14, 2011The Mobile Landscape As We Enter Holiday 2011
At Fluid we have been monitoring the popularity and use of the mobile web and mobile applications for a few years, and we have seen the trend toward mobile optimized web sites for general activities and mobile applications for productivity, focused functionality, and brand-specific experiences. Luke Wroblewski recently proclaimed that [...]

Fluid also works with customers to design custom social media solutions focused on increasing traffic and driving transactions. Contact us to learn more about how we can help you.

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