"Fluid has been an excellent partner. They really understand our brand and consistently deliver top quality work..." - THE NORTH FACE® Brand Apparel

Innovating Online Retail

This is our expertise and our identity.

Fluid's solutions take every step of the customer conversion process into consideration. We focus on: Brand immersion. Engaging applications. Data-driven decisions. Product presentation. Customer conversion. Results.

Fluid's unique collaboration with clients yields big ideas that clarify and solve specific business challenges. Our proven processes insure that we deliver effectively and on time. Making complex processes simple is our specialty.

Explore our specific areas of expertise below.

Applied Expertise

Timberland – Online Customization for Outdoor Boots

Timberland kicks up the customization. An online boot configurator results in a 300% increase in conversion from browsers to buyers. Brand immersion leads to product purchase.

Experience Analysis

Merchandising data informing decisions and ongoing improvements.

Customer Experience

Every project element viewed through the eyes of your customers.

E-Commerce Websites

Inspired design meets innovative technology to deliver business results.

Product Customization

Complex personalized products made easy for your customers.