We observe, talk, survey, and number crunch to understand why people buy.

Shopper Science

Shopping is more than a fun little activity. It is a core part our economy. Last year, ecommerce sales topped 1 trillion dollars for the first time. So while we create fun shopping experiences, we take them pretty seriously. In fact, there’s a science to what we do. We observe, interview, and survey shoppers.

We dig deep into the data. And we pore through research. Combined, these methodologies help us understand the motivations, behaviors, mindsets and expectations of today’s shoppers. And that understanding is what fuels our ability to create amazing digital shopping experiences and software.

Getting
The look

A young professional female finds
inspiration from a variety of sources.

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5 EXPERIMENTS TO CONDUCT ON YOUR CUSTOMERS

Put on your white coat (perhaps Burberry’s Long Lace Jacquard Trench Coat) and break out your safety goggles (can’t go wrong with Warby Parker’s Wiloughby in Tennessee Whiskey). We’re going into the lab. The science we’re studying? Shopping. Fluid geeks out on the who, what, why, when and where of digital shopping. Yes we do. And the how too. Today’s lesson plan: Five experiments you should be conducting on your customers. Why? We’ve seen them work. And we’re curious how they’ll work for you. Our joint Shopper Science experiment starts here…

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SHOPPER SCIENCE

How we buy:
Five key factors

Digital shoppers (N=3,111) cut to the chase about how, when and why they buy.
Presenting a Fluid Shopper Science Survey...

Show me the results

Shopper Insights

Read more18 March 2014 By Amy Lanigan in Shopper Science

Digital Shopping Trend: Simplicity

  “Creators have to be willing to take an axe to things that aren’t 100% ne...
Read more18 March 2014 By Amy Lanigan in Shopper Science

Digital Shopping Trend: The Leader / Laggard Gap

“Right now heads of ecommerce are funded to drive growth in digital shopping – t...
Read more18 March 2014 By Amy Lanigan in Shopper Science

Digital Shopping Trend: Social Scrapbooking + Natural UI

“…take a hard look at how the stories about your brand and products are being to...
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