We observe, talk, survey, and number crunch to understand why people buy.
Shopping is more than a fun little activity. It is a core part our economy. Last year, ecommerce sales topped 1 trillion dollars for the first time. So while we create fun shopping experiences, we take them pretty seriously. In fact, there’s a science to what we do. We observe, interview, and survey shoppers.
We dig deep into the data. And we pore through research. Combined, these methodologies help us understand the motivations, behaviors, mindsets and expectations of today’s shoppers. And that understanding is what fuels our ability to create amazing digital shopping experiences and software.
5 EXPERIMENTS TO CONDUCT ON YOUR CUSTOMERS
Put on your white coat (perhaps Burberry’s Long Lace Jacquard Trench Coat) and break out your safety goggles (can’t go wrong with Warby Parker’s Wiloughby in Tennessee Whiskey). We’re going into the lab. The science we’re studying? Shopping. Fluid geeks out on the who, what, why, when and where of digital shopping. Yes we do. And the how too. Today’s lesson plan: Five experiments you should be conducting on your customers. Why? We’ve seen them work. And we’re curious how they’ll work for you. Our joint Shopper Science experiment starts here…Read More