WELCOME TO THE ME-COMMERCE REVOLUTION

See why customization is the new consumer expectation. Consumers want what nobody else has and they’ll reward you for it.

Customers love designing one-of-a-kind products
Compete beyond price by creating exclusive products that other brands simply can’t offer. Throw in a visually rich, interactive experience, and an enterprise class SAAS platform, and customer loyalty and engagement soars.

INCREASE PRICE PREMIUM
25-30% increase in price premium over standard products.
-Bain/Fluid, 2013
INCREASE CONVERSION RATES
2X conversion rates vs. non-customized products.
-Fluid customers
INCREASE CUSTOMER LOYALTY
45% increase in Net Promoter Score results in higher sales, referrals and lifetime customer value.
-Bain/Fluid 2013

#1 CUSTOMIZATION PLATFORM

Fluid’s on-demand product customization platform delivers one-of-a-kind products and big results for our customers.

END-TO-END. WE HAVE YOU COVERED.

From building a business case to manufacturing and fulfillment consulting to launch, we have you covered. Our full-service team will ensure that you go to market fast and can scale and expand at the pace of your business.

1.ON-DEMAND PLATFORM

Don't reinvent the wheel. Fluid's on-demand customization platform goes beyond the front-end experience with a robust back-end infrastructure that connects with all of your systems. You get to focus on what you do best - engage with your customers across channels, regions and languages. We make it easy.

2.MANUFACTURING AND SUPPLY CHAIN

Manufacturing concerns shouldn't hold you back. We have worked with our customers in evaluating and selecting custom-oriented manufacturing and supply chain processes that scale.

  • Planning and evaluation
  • Quick firm manufacturing sourcing & setup
  • Inventory control management
  • Logistics and transportation support
  • Vendor sourcing and selection support

3.SCALE AND EXPAND

Our partnership extends beyond launch. We have helped customers grow and expand their successful custom programs with new products, global sites and even introduced them on retailer partner sites. We're in it for the long haul.

WE DO CUSTOMIZATION LIKE NO OTHER

WHAT YOU SEE IS WHAT YOU GET
Lifelike visualization ensures that there are no surprises.
SOCIAL SHARING
From starting points to an interactive user-generated gallery, social engagement is at the forefront of the experience.
NEVER DISAPPOINT
Real time integration ensures only available options are displayed.
The distinctive imagery, user friendly 3D modeling, and wide range of intuitive customizations provides our customers with a new way to connect with our brand, while enabling them to share designs with friends and family via social networks like Pinterest and Facebook. This initiative, that uses Fluid’s easy-to-use software, will change how consumers buy outdoor apparel.”
-ED SCHMULTS, CHIEF EXECUTIVE OFFICER, WILD THINGS, LLC

CUSTOMIZATION insights

Read more04 May 2014 By Anaal Patel in Product Customization

Customization in the Footwear Industry: What’s Working and What’s Not

Fluid’s comprehensive review of the product customization market in the Fo...
Read more13 March 2014 By Anaal Patel in Product Customization

4 key areas to cover when starting a product customization program

There are lots of zombies out there today. Sadly, we are not talking about the o...
Read more12 March 2014 By Leslie Hewitt in Product Customization

Making it Personal: Rules for Success in Product Customization

Sellers of everything from dress shirts to handbags and even consumer packaged g...

While others see customization as an emerging trend, we’ve been perfecting the art of standing out from the crowd for over 12 years. It’s about more than launching a feature. It’s about implementing a new way of doing business.

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