We create experiences and software that transform how people shop

A Not So Brief History of Amazing

For over 15 years, Fluid has been creating commerce experiences and software that transform how people shop. Over the years, the technologies, players and buzzwords have changed. But one thing has never changed: our passion for always doing something amazing.

To us, “amazing” means more than new or different. It means that everything we create truly speaks to customers, evokes the brand and drive results. We have done things nobody else in the digital space has done before. But more importantly, we do what makes sense and drives revenue.

Everything we do comes down to one thing: turning shoppers into buyers. It’s about much more than “conversion” - it’s about creating head turning, heart stopping moments. It’s about getting into shoppers minds. It’s about understanding what’s possible and going a step beyond.

Our 3 core competencies — strategy, design and technology — fuse together to create commerce experiences and software that transform digital shopping from “a channel” to an integral part of every consumer journey and mindset. Fluid is at the heart of digital shopping. A heart that is emotional, rational, functional, magical and beating strong.

Clients

WHAT WE DO

VISUAL MIX-AND-MATCH

Put outfitting in the customer's hands to sell bundles of products.
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PRODUCT PERSONALIZATION

Create shopping experiences that adapt to your customers' preferences.
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PRODUCT CUSTOMIZATION

Give your customers the tools to make their own one-of-a-kind products.
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Leadership

Kent Deverell

CEO

Andrew Sirotnik

CXO

Mark Belanger

CTO

Tamir Scheinok

COO

Neil Patil

President, Software Products Group

Vanessa Rumbold

Chief Client Development Officer

Bridget Fahrland

SVP Client Strategy

Angela Flynn

VP of Customer Success

Hae-Yin Loke

VP Experience Design

Larry Bernstein

VP Product Development

Paul Spitzer

VP Technology

Andrew Guldman

Chief Architect

Board Of Directors

Mike Herring

Chief Financial Officer, Pandora Media, Inc.

Kent Price

Chairman

Paul Schaut

Executive Advisor / Professional Board Director

Gaurav Bhandari

Managing Partner, Goldman Sachs Investment Partners

Christopher Dawe

Vice President, Goldman Sachs Investment Partners
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