We’re a company of strategists, designers, engineers, product developers and account people who are passionate about digital shopping.

A Not So Brief History of Amazing

For over 15 years, Fluid has been creating commerce experiences and software that transform how people shop. Over the years, the technologies, players and buzzwords have change. But one thing has never changed: our passion for always doing something amazing.

To us, “amazing” means more than new or different. It means that everything we create truly speaks to customers, evokes the brand and drive results. We have done things nobody else in the digital space has done before. But more importantly, we do what makes sense and drives revenue.



Read more15 November 2016 By Jen Ryan in Blog, Featured, Latest posts, News

A Letter from our CEO: Passing the Torch

Hello Fluid Friends, My co-founders and I started Fluid 18 years ago with the sh...
Read more13 September 2016 By Jen Ryan in Blog, Configurators, E-Commerce, Experience Design, Featured, Fluid Configure, Online Retail / Interactive Merchandising, Product Customization

Setting the Table

At Fluid, we’re big believers in the power of technology, but never just for tec...
Read more27 July 2016 By Jen Ryan in Blog, E-Commerce, Featured, Latest posts

Four Essential Mobile Optimizations You Can Make Before Holiday 2016

We’ve been hearing for years how important mobile is to eCommerce, but until rec...


Kent Deverell


Andrew Sirotnik


Neil Patil

President, Software Products Group

Mark Belanger


Tamir Scheinok


Vanessa Rumbold

MD NEW YORK, EVP Client Services & Business Development

Amy Lanigan

VP Client Strategy

Andrew Guldman

VP Product Engineering

Angela Flynn

VP of Customer Success

Bridget Fahrland

VP Client Strategy

Brooke Aguilar

VP Business Development & Products

Hae-Yin Loke

VP Experience Design

Isaac Newton

VP Agency Sales

Paul Spitzer

VP Technology

Sanjay Tibrewal

VP Products

Board Of Directors

Mike Herring

Chief Financial Officer, Pandora Media, Inc.

Barry Judge

Chief Marketing Officer, LivingSocial

Kent Price


Paul Schaut

Executive Advisor / Professional Board Director

Gaurav Bhandari

Managing Partner, Goldman Sachs Investment Partners

Christopher Dawe

Vice President, Goldman Sachs Investment Partners

Frederick Antwi

Vice President, Goldman Sachs Investment Partners