By Chris Haines, Director Strategy, Fluid Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded
You’ve seen the numbers. For years ecommerce traffic has grown exponentially on mobile but conversion has lagged behind other devices.
Anyone who has been through an ecommerce redesign understands the level of effort that goes into such a major undertaking.
Disrupting Telco Series: Guided Selling Sites. Anyone who’s ever signed up for a new cell phone provider online knows what they’re
Everybody is talking about conversational commerce today, but as with any trend, the term can mean a lot of things.
By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The
At Fluid, we’re big believers in the power of technology, but never just for technology’s sake. The true power of
We’ve been hearing for years how important mobile is to eCommerce, but until recently sales on desktop made mobile conversion
These are exciting times in the world of content strategy. Yesterday ESPN relaunched Nate Silver’s FiveThirtyEight franchise (formerly part of
The decision about whether to implement Responsive Web Design (RWD) is undoubtedly one of the biggest questions facing ecommerce retailers
Black Thursday. Small Business Saturday. CyberMonday. The proliferation of industry-promoted shopping days has finally achieved the unintended (though inevitable) effect
I love Ikea. No home furnishing brand is better at providing modular living solutions at such good value. In fact,
“Everything has beauty, but not everyone sees it.” – Confucius As a man, beauty has always been something of a
New York’s Fashion Week is about to begin and we can’t wait! If you’re not able to make it in
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By Dana Friedman This summer, preceding my sophomore year at Boston University, I had the amazing opportunity to intern at
We’re proud to announce the launch of our ecommerce website design work for client, G.H. Bass & Company! Our work
After investigating how some department stores in New York City reach their in-store customers through digital technology, our team of