By Chris Haines, Director Strategy, Fluid Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded

Monday, 10 July 2017 by

You’ve seen the numbers. For years ecommerce traffic has grown exponentially on mobile but conversion has lagged behind other devices.

Tuesday, 07 February 2017 by

Anyone who has been through an ecommerce redesign understands the level of effort that goes into such a major undertaking.

Tuesday, 07 February 2017 by
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Disrupting Telco Series: Guided Selling Sites. Anyone who’s ever signed up for a new cell phone provider online knows what they’re

Tuesday, 06 December 2016 by

Everybody is talking about conversational commerce today, but as with any trend, the term can mean a lot of things.

Monday, 24 October 2016 by
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Does this sound familiar? You’re browsing in a store, find something you like but then can’t find it in your

Thursday, 29 September 2016 by

  By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The

Tuesday, 27 September 2016 by
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At Fluid, we’re big believers in the power of technology, but never just for technology’s sake. The true power of

Tuesday, 13 September 2016 by

We’ve been hearing for years how important mobile is to eCommerce, but until recently sales on desktop made mobile conversion

Wednesday, 27 July 2016 by
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These are exciting times in the world of content strategy. Yesterday ESPN relaunched Nate Silver’s FiveThirtyEight franchise (formerly part of

Tuesday, 18 March 2014 by

The decision about whether to implement Responsive Web Design (RWD) is undoubtedly one of the biggest questions facing ecommerce retailers

Tuesday, 11 February 2014 by
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Black Thursday. Small Business Saturday. CyberMonday. The proliferation of industry-promoted shopping days has finally achieved the unintended (though inevitable) effect

Monday, 02 December 2013 by
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I love Ikea. No home furnishing brand is better at providing modular living solutions at such good value. In fact,

Monday, 25 November 2013 by

“Everything has beauty, but not everyone sees it.”  – Confucius As a man, beauty has always been something of a

Wednesday, 16 October 2013 by

New York’s Fashion Week is about to begin and we can’t wait! If you’re not able to make it in

Thursday, 05 September 2013 by

By Dana Friedman This summer, preceding my sophomore year at Boston University, I had the amazing opportunity to intern at

Thursday, 08 August 2013 by

We’re proud to announce the launch of our ecommerce website design work for client, G.H. Bass & Company! Our work

Tuesday, 06 August 2013 by

After investigating how some department stores in New York City reach their in-store customers through digital technology, our team of

Monday, 10 June 2013 by
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