By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The

Tuesday, 27 September 2016 by
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At Fluid, we’re big believers in the power of technology, but never just for technology’s sake. The true power of

Tuesday, 13 September 2016 by

Fluid announces Certified Demandware LINK Product Customization Cartridge For a decade, Fluid and Demandware have been partnering on more than

Tuesday, 26 July 2016 by

In the world of custom products, shoes reign large. In part because their complexity is a good match for product

Tuesday, 14 June 2016 by

Offering custom products is a proven way to bring additional revenue and traffic back in house, and brands that do so are

Thursday, 03 March 2016 by

Sperry is the creator of the world’s first boat shoe, and since 1935 the brand has inspired venturesome souls with

Tuesday, 23 February 2016 by

Chaco prides themselves on a deep personal connection to their customers going back to 1989, when they first started making

Thursday, 18 February 2016 by

Keds’ mission is to champion ladies to be who they want to be, and as a company, they take great

Tuesday, 09 February 2016 by

Wolverine Worldwide, Inc. is one of the world’s largest marketers of branded footwear, apparel and accessories, with a global portfolio

Wednesday, 03 February 2016 by

For more than a decade, Fluid has been a global leader in creating customized product eCommerce experiences. We’ve taken that experience

Tuesday, 17 November 2015 by

Just in time for the holidays, Sperry has unveiled their new line of custom Topsiders boat shoes. Sperry fans can choose from

Thursday, 12 November 2015 by

Yes, the W-12 engine that cranks out 600 horsepower and 663 lb-ft of torque is all well and good, but how

Tuesday, 03 November 2015 by
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We recently had the opportunity to speak with Professor Frank Piller, a professor of management at the Technology & Innovation Management

Wednesday, 21 October 2015 by

The brainchild of Men’s Wearhouse founder George Zimmer, Generation Tux is focused on the mission of radically improving every aspect of the online

Wednesday, 14 October 2015 by
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  Anyone who has planned a wedding or been a part of one knows how frustrating coordinating tuxedo rentals can

Monday, 28 September 2015 by

Customized products are increasingly popular with and expected by consumers. Entire new companies are being built around a custom product model, and implementing a customized

Thursday, 03 September 2015 by
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Chaco as a company has prided themselves their deep personal connection to their customers ever since they first started making

Tuesday, 01 September 2015 by
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JCPenney recently launched their ‘Bend the Trend‘ back-to-school campaign, with the goal of inspiring positivity and creativity among kids and teens by

Thursday, 20 August 2015 by
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