By Andrew Sirotnik, CXO, Fluid I had a conversation recently with some folks from Amazon. The topic of Dollar Shave

Monday, 24 October 2016 by
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Does this sound familiar? You’re browsing in a store, find something you like but then can’t find it in your

Thursday, 29 September 2016 by

By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The Year

Tuesday, 27 September 2016 by
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At Fluid, we’re big believers in the power of technology, but never just for technology’s sake. The true power of

Tuesday, 13 September 2016 by

In the world of custom products, shoes reign large. In part because their complexity is a good match for product

Tuesday, 14 June 2016 by

Chances are HARMAN and its innovative brands have already touched your life today, as audiophiles from every generation call on

Thursday, 09 June 2016 by

For some companies, Business-to-Business commerce (B2B) may seem like the Great White Whale of Demandware’s retail commerce world. It’s a

Tuesday, 17 May 2016 by

Michael Janiak, Fluid’s VP of Creative provides a look at design themes that are happening at a macro-level in business,

Wednesday, 27 April 2016 by

For more than a decade, Fluid has been a global leader in creating customized product eCommerce experiences. We’ve taken that experience

Tuesday, 17 November 2015 by

So, you’ve decided to transition your site using responsive design. Congratulations! You’ll have a site that provides the right experience

Thursday, 10 April 2014 by

Customers hate to fill out forms.  There, I said it!  No matter how beautiful your form design is, or how

Wednesday, 02 April 2014 by

The newest toilet produced by Toto does more than keep your tushy warm and offer 2 flush strength options. That

Tuesday, 04 March 2014 by

The decision about whether to implement Responsive Web Design (RWD) is undoubtedly one of the biggest questions facing ecommerce retailers

Tuesday, 11 February 2014 by
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Unless it is 3D, smellable, wearable or a complete disaster (hello Healthcare.gov) a new site launch is simply not newsworthy

Tuesday, 14 January 2014 by
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If  you were looking to redesign your B2B site three years ago, we would have suggested only looking to B2C

Tuesday, 17 September 2013 by
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We know the basics of what’s needed for a functional experience on the second screen. But what about an experience

Tuesday, 03 September 2013 by

BART stands for Bay Area Rapid Transit. I have a deep desire to unleash Fluid’s Visual Design + User Experience

Thursday, 20 June 2013 by

Responsive Web Design (RWD). The digital industry is buzzing about it. Our clients are asking whether to invest in it.

Thursday, 16 May 2013 by
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