By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The
Chances are HARMAN and its innovative brands have already touched your life today, as audiophiles from every generation call on
- Published in Blog, E-Commerce, Experience Design, Latest posts, Strategy, User Experience
A recent dinner at a restaurant wowed me and could school retailers on what personalization is all about. While the
- Published in E-Commerce, Online Retail / Interactive Merchandising, Strategy
Everyone’s going bananas over the Alibaba IPO filing this week. Not that a $109 or $121 or $250 billion valuation
- Published in Blog, E-Commerce, Entertainment, Fluid Retail, News, Online Retail / Interactive Merchandising, Press Release, Strategy
So, you’ve decided to transition your site using responsive design. Congratulations! You’ll have a site that provides the right experience
- Published in E-Commerce, Experience Design, Strategy, User Experience
These are exciting times in the world of content strategy. Yesterday ESPN relaunched Nate Silver’s FiveThirtyEight franchise (formerly part of
- Published in Blog, E-Commerce, Shopper Science, Strategy
Meet the Bro. He’s a single guy between 20 and 35 who’s probably in need of a haircut. He tends
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The newest toilet produced by Toto does more than keep your tushy warm and offer 2 flush strength options. That
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The decision about whether to implement Responsive Web Design (RWD) is undoubtedly one of the biggest questions facing ecommerce retailers
Unless it is 3D, smellable, wearable or a complete disaster (hello Healthcare.gov) a new site launch is simply not newsworthy
- Published in Experience Design, Strategy
Today’s blog post is a roundup of three apps that have recently earned a place on my home screen. They
The holiday weekend stats you need to know (so far): – Compared to last year, the National Retail Federation reports
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Yesterday several of us at Fluid attended PSFK’s Future of Retail conference at Fort Mason. The presentations were short, sweet,
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In September, I saw James Curleigh, the EVP and President of Levi’s speak. He opened with a roaring rendition of
- Published in Strategy
“Everything has beauty, but not everyone sees it.” – Confucius As a man, beauty has always been something of a
- Published in E-Commerce, Online Retail / Interactive Merchandising, Strategy
It’s no joke that the internet is powered by pets. Searching #catsofinstagram returns 3,567,421 pictures (#dogsofinstagram, 3,307,625. It’s a close
- Published in E-Commerce, Strategy
We know the basics of what’s needed for a functional experience on the second screen. But what about an experience
“Look. That woman is wearing Google Glass,” my wife said as we strolled up Hayes Street looking for a place
- Published in Online Retail / Interactive Merchandising, Strategy