By Chris Haines, Director Strategy, Fluid Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded

Monday, 10 July 2017 by

Fluid’s SVP of Strategy, Bridget Fahrland was part of a SXSW Panel “Bespoke: The New Mass Production. A Fender hit”

Friday, 17 March 2017 by

Can what works for Amazon work for Avon? Can Stella & Dot take a page from Williams & Sonoma’s book?

Thursday, 19 January 2017 by

By Vanessa Cartwright, CEO, Fluid As we celebrate the holidays with family and friends, I would like to take a

Wednesday, 14 December 2016 by

Chaco prides themselves on a deep personal connection to their customers going back to 1989, when they first started making

Thursday, 18 February 2016 by

Keds’ mission is to champion ladies to be who they want to be, and as a company, they take great

Tuesday, 09 February 2016 by

Wolverine Worldwide, Inc. is one of the world’s largest marketers of branded footwear, apparel and accessories, with a global portfolio

Wednesday, 03 February 2016 by

  The numbers are in … Black Friday took a blow, Small Business Saturday is on an upswing and Cyber

Friday, 04 December 2015 by

  Anyone who has planned a wedding or been a part of one knows how frustrating coordinating tuxedo rentals can

Monday, 28 September 2015 by

Customized products are increasingly popular with and expected by consumers. Entire new companies are being built around a custom product model, and implementing a customized

Thursday, 03 September 2015 by
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“I love the Franklin customization website, cuz it’s basically allowed you to customize your batting gloves to a level that

Thursday, 13 August 2015 by

The smart people at Carnegie Mellon University have developed a new capability which could give shoppers the ability to subtly

Friday, 31 July 2015 by

On July 14, Fluid hosted our Build a Business Case for Custom workshop at our NY office. The event featured speakers

Thursday, 23 July 2015 by

Just in time for summer fun (and going back to school) Vans has introduced hats and backpacks to their lineup

Wednesday, 15 July 2015 by

A couple of weeks ago, we talked about how Guildery raised $2.1 million in funding to bring their vision of

Thursday, 25 June 2015 by

Black Thursday. Small Business Saturday. CyberMonday. The proliferation of industry-promoted shopping days has finally achieved the unintended (though inevitable) effect

Monday, 02 December 2013 by
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The whirlwind month that makes up the global fashion weeks (NYC, London, Milan, Paris) has shown that tech and fashion

Wednesday, 25 September 2013 by
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New York’s Fashion Week is about to begin and we can’t wait! If you’re not able to make it in

Thursday, 05 September 2013 by