Bentley will let you Personalize a Bentayga using your emotions :)

by / Tuesday, 03 November 2015 / Published in Blog, Configurators, Entertainment

Yes, the W-12 engine that cranks out 600 horsepower and 663 lb-ft of torque is all well and good, but how do you FEEL about your choice of 22” alloy wheels? That’s exactly the question Bentley wants you to answer with their Inspirator app. Debuting with the 2016 Bentayga SUV, Bentley Inspirator is a digital custom car configurator that relies on your emotional responses to create a customized car based on your mentality and tastes. The Inspirator app uses facial landmarks to monitor a viewer’s reactions as they watch “stimulating video content shown on screen,” and interprets them to configure their dream Bentley. After the video interprets your feelings about your dream Bentley, the car is revealed at the end of the video, whereupon users can personalize it further using numerous bespoke options. Inspirator is currently available for the Bentayga only, but Bentley has said the rest of their range will be added to the app in the next few months; however, they haven’t issued a comment yet on how your emotional response to learning that the BASE model of the car costs $229, 100 will impact the visualization of your dream Bentley. Maybe it will simply morph it into a 2016 Porsche Cayenne GTS, which costs far less than half as much.

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