Shopper Science: Gear Guys Spend 30% More

by / Friday, 17 January 2014 / Published in Blog, Shopper Science

The athletes. The adventures. The lifestyle. It’s time to look at some data around gearing up and getting out. Specifically for the Gear Guy.

Fluid surveyed 1000+ Gear Guys. What’s a Gear Guy? A man who purchased outdoor sports gear, equipment or apparel via digital at least once in the last six months.

Our exemplary Gear Guy: Kent. He’s an avid adventurer and an extreme online researcher. He takes his sport, and the purchases affiliated with it, seriously. He embodies the Gear Guy shopper journey – from mobile to reviews to absolute confidence in his purchase.

Meet him in this short video:

The four things you need to know about Gear Guys + digital shopping:
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