Shopper Science: Gear Guys Spend 30% More
The athletes. The adventures. The lifestyle. It’s time to look at some data around gearing up and getting out. Specifically for the Gear Guy.
Fluid surveyed 1000+ Gear Guys. What’s a Gear Guy? A man who purchased outdoor sports gear, equipment or apparel via digital at least once in the last six months.
Our exemplary Gear Guy: Kent. He’s an avid adventurer and an extreme online researcher. He takes his sport, and the purchases affiliated with it, seriously. He embodies the Gear Guy shopper journey – from mobile to reviews to absolute confidence in his purchase.
Meet him in this short video: