Fluid, Demandware unify B2B and B2C commerce for Poppin

by / Tuesday, 17 May 2016 / Published in Blog, E-Commerce, Experience Design, Latest posts

For some companies, Business-to-Business commerce (B2B) may seem like the Great White Whale of Demandware’s retail commerce world. It’s a unicorn, or the Holy Grail – nice in theory, but a risky pursuit in a predominantly B2C-based reality.

There is good news for all of the would-be Ishmaels of the commerce world: B2B on Demandware is no myth, as Poppin.com came to find out by partnering with Fluid for its 2015 site redesign and systems integration.

“We couldn’t have gotten here without Fluid”