Fluid Executive Briefing: Visual Mix & Match and Match-to-Order Personalization

by / Wednesday, 30 September 2015 / Published in Blog, Latest posts, Product Customization

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Fluid has worked with top brands and industry experts to create the first installment of Fluid’s Executive Briefing Reports. This report discusses Visual Mix & Match and Match-to-Order personalization, and the potential value and impact implementing a visual match-to-order personalization experience can have for brands and retailers. We also examine and illuminate the best practices for delivering a great experience that will drive results.

In the report you will learn:

  • How brands like Matouk and Serena & Lily were able to harness these types of personalization experiences to reduce bounce rate by 79%, boost Average Order Value by 88%, and increase time on site by 115%
  • Why George Zimmer placed this technology at the heart of his new venture, Generation Tux, where it powers their GenTux Studio tuxedo configurator
  • What the hallmarks of a successful match-to-order experience are
  • The keys to creating and implementing a successful personalization experience

“Shoppers are already mixing and matching offline, and they increasingly expect to be able to do the same online,” said Kent Deverell, founder and CEO of Fluid. “Offering an experience that allows you to mix and match products in a contextual way online is one of the most forward looking ways brands can enhance their customer’s experience of their products.”

You can download the full Fluid Executive Briefing here.  To learn more about Visual Mix & Match, Fluid’s personalization software that powers the experiences of brands like Generation Tux, Matouk and others, click here.

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