Forrester Report Explores Fluid’s AI Work

by / Tuesday, 13 December 2016 / Published in Blog, Conversational Commerce, E-Commerce, Guided Selling, Latest posts

Forrester research, one of the world’s most influential research and advisory firms, explores Fluid’s conversational commerce work for The North Face and 1-800-Flowers in this 14 page report while sharing key insights and take-aways to help executives understand how to successfully launch an artificial intelligence solution.

Report Details

Case Study: The North Face And 1-800-Flowers Embrace AI For Conversational Commerce
Bridging The Quality Gap By Emulating In-Store Engagement Across Digital Touchpoints
November 28, 2016

By Brendan Witcher with Fiona SwerdlowMichele GoetzTed SchadlerDiego Lo GiudiceAndrew Hogan, Meredith Cain, Andrew Reese

BUY THE REPORT:  Forrester Site

Overview

“To find the right products and services, online retail customers still must use old standbys like search and functionality filtering, which pale compared to the assistance, personalization, and overall value a seasoned store associate provides. This report presents eBusiness professionals with a look at how The North Face and 1-800-Flowers.com are tapping conversational online commerce to better align customer needs and product offerings by using IBM/Fluid’s Expert Personal Shopping (XPS) solution. (Forrester 2016)”

 

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