Google foot traffic helps shoppers

by / Tuesday, 28 July 2015 / Published in Blog, Latest posts, Lifestyle, Tech

It’s been 8 years since Google Maps gave us a tool to beat street traffic when they launched their traffic code base. Today, it’s hard to imagine a taxi driver not considering the best route to leave Manhattan without taking a quick look at Google Traffic.

Now Google has harnessed that thinking to tackle the next hassle in our lives — long lines at retail shops. A new feature in search results will show hourly foot traffic at millions of different businesses and give you insight into avoiding long lines by finding “the best time to go grocery shopping, pick up coffee or hit the gym (hint: avoid Monday after work).”


It works the same way traffic does. By enabling Google Maps with My Location, your phone sends data back to Google describing how fast you’re moving and how many other people are also there, which as we know, is a pretty good way to gauge traffic — be it car or foot.

It will be interesting to see how we use this information, because if you want a coffee now, will a peak period cause you to adjust your needs and desires or will you simply find a different cafe?

One thing is for sure, Google knows how to keep giving us amazing technology that is rapidly changing the way we interact with our world!

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