HARMAN Streamlines Global Ecommerce Experience

by / Thursday, 09 June 2016 / Published in Blog, E-Commerce, Experience Design, Latest posts, Strategy, User Experience

Chances are HARMAN and its innovative brands have already touched your life today, as audiophiles from every generation call on HARMAN to deliver the best in sound in the studio and on the stage, at home and on the go. HARMAN’s portfolio of legendary audio brands includes AKG®, Harman Kardon®, Infinity®, JBL®Lexicon®, Mark Levinson® and Revel®. With more than 25 million vehicles on the road today enhanced by HARMAN audio and infotainment solutions, HARMAN is part of many of our lives.


Global Replatforming on Demandware

Prior to replatforming, HARMAN utilized ten different ecommerce platforms across the world which were slow, not scalable, and had issues under the pressure of high traffic. They wanted to consolidate all of these into a single global platform which would create operational efficiencies, boost site performance, and enhance revenue, engagement, and conversion. HARMAN also wanted to be able to scale their ecommerce experiences rapidly around the globe to new brand sites in new regions.

On top of all of this, a further challenge was presented by the global nature of HARMAN; the EU region alone had many different payment options, tax structures, and local legal issues that had to be handled for 13 different countries.

This was a complicated undertaking — we knew we had to build sites that supported global scale and flexibility, while simultaneously replatforming and migrating over massive amounts of localized product data and brand content.

Through an intricate and multi-tiered migration and build plan, we were able to re-map HARMAN’s entire catalog to Demandware while adding in configuration parameters for 35 transactional sites with nine different payment methods across 13 countries and seven languages. The replatforming also incorporated the integration of the Adyen global payment platform into HARMAN’s ecommerce properties across the globe.

This was a truly a big undertaking, with HARMAN’s resources spanning European, Indian, Eastern, and Pacific Time Zones, and we were able to work together to achieve this in a very aggressive timeline. As a final testament to the confidence of our partnership and the platform, the European sites went live one week before Black Friday!

“Given our previous experience with Fluid and their understanding of the value of our brand, we were confident in their digital commerce expertise and in their ability to execute. This was a truly global project, and Fluid’s willingness to work across time zones, around many parts of the world, with super tight communication and participation was key to success.

For the European launch of our Demandware platform, we brought 35 transactional sites live, in 13 countries and 7 languages, across 3 different brands, in just 4 months. Adding on top of that the integration of Adyen, our global payment provider supporting 9 different payment methods, that is a massive feat.”

— Jarid Lukin, Vice President Global Ecommerce, HARMAN