Never Set It and Forget It

by / Tuesday, 07 February 2017 / Published in Blog, E-Commerce, Latest posts, User Experience

Anyone who has been through an ecommerce redesign understands the level of effort that goes into such a major undertaking. Given the time, money and resources involved, it’s understandable that one might hope that one’s work is done once the site goes live. Launch feels like it should be the end of the journey.

Not so fast.

Ecommerce today is a living, breathing experience that is constantly evolving. A new site launch isn’t the end; it’s just the beginning. Once a new design is up and running the real work of seeing where, how and how often customers engage with each element begins.

At Fluid, we believe that the data created by actual customer journeys is retail gold. This is the information that allows us to work with our clients to continually optimize and iterate every element of ecommerce.

Are those home page carousels delivering the expected traffic to each category or would your site perform better with a single hero? Are customers reaching the Product Detail Page and finding what they need or are they jumping ship to find information elsewhere? Is your checkout experiencing drop-off above and beyond your industry benchmarks? These are the kinds of questions we ask our clients every day, so we can craft experiences that constantly improve engagement and conversion.

With Salesforce Commerce Cloud, we’ve developed a series of customer experience patterns that are proven to succeed. From state-of-the-art PDPs to streamlined navigations, we’ve created digital shopping experiences that are on-brand while seamlessly driving customers down the purchase path. Each of these is informed by deep analytics that get at exactly what your consumers care about most.

If your site isn’t performing up to expectations, it’s time to learn about how Fluid can help iterate and optimize your ecommerce. It’s not just a launch; it’s the beginning of a journey.

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