Next Gen Retail on Display at the Retail Collective Lab
The key takeaway from the event is that the physical store is not dead, but is in need of exploring new technologies to be more relevant to tomorrow’s consumers. Stephens put it best when he said that “in comparison to digital, stores are becoming really boring. They haven’t substantially innovated their experience, and are in need of a new focus.”
So how can we bring the interactive content and experiences of digital into the store environment?
Nestle plans to have Pepper in over 1,000 Nescafe stores to greet and interact with visitors. The robots will help Nestle discover consumer needs through conversations customers have with Pepper, while simultaneously providing a powerful experience for consumers interacting with the robot.
Other Retail Collective participants included:
• MasterPass, a digital wallet service by MasterCard that stores your payment cards on any connected device
• Al-based Expert Personal Shopper — developed by Fluid
• Stefenka, a 3D body-scanning technology takes measurements of your body to find shoppers the best fit
• An interactive digital experience by Float4, that allows brands to tell their stories in an immersive and interactive way
• Vizera, a digital projection technology that enables shoppers to visualize real-life products in thousands of colors, fabrics and materials
• The face and emotion recognition system, Eyeris, that measures shoppers’ age, gender, head positioning and more
• MobilPoint technology, allowing retailers to turn stores into a personalized hub of two-way communication
For more information, visit dx3canada.com.
– post courtesy of Fluid CMO, Brian Mitchinson