At Fluid, we’re big believers in the power of technology, but never just for technology’s sake. The true power of

Tuesday, 13 September 2016 by

In the world of custom products, shoes reign large. In part because their complexity is a good match for product

Tuesday, 14 June 2016 by

Offering custom products is a proven way to bring additional revenue and traffic back in house, and brands that do so are

Thursday, 03 March 2016 by

Sperry is the creator of the world’s first boat shoe, and since 1935 the brand has inspired venturesome souls with

Tuesday, 23 February 2016 by

Chaco prides themselves on a deep personal connection to their customers going back to 1989, when they first started making

Thursday, 18 February 2016 by

Keds’ mission is to champion ladies to be who they want to be, and as a company, they take great

Tuesday, 09 February 2016 by

Wolverine Worldwide, Inc. is one of the world’s largest marketers of branded footwear, apparel and accessories, with a global portfolio

Wednesday, 03 February 2016 by

We recently had the opportunity to speak with Professor Frank Piller, a professor of management at the Technology & Innovation Management

Wednesday, 21 October 2015 by

“I love the Franklin customization website, cuz it’s basically allowed you to customize your batting gloves to a level that

Thursday, 13 August 2015 by

Mass personalization is gaining popularity, with more than 36% of consumers reporting they are interested in personalized products or services according to

Wednesday, 05 August 2015 by

Just in time for summer fun (and going back to school) Vans has introduced hats and backpacks to their lineup

Wednesday, 15 July 2015 by
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