Twitter IPO: What Does This Mean To Retailers?
This morning, Twitter’s stock opened at $45.10, or 73 percent above its IPO price, valuing Twitter at more than $31 billion. There has been tons of buzz and discussion about whether Twitter is being under or over-valued on the market. To me, the more interesting question is what value will Twitter have to retailers now that it has more capital?
Here are 3 key insights about how the Twitter IPO will affect retailers:
2) The worst mistake brands could make is to see this as simply a new ad delivery mechanism